Hung Sing Rainer Maria Rilke actively sponsoring international women’s tennis series
Hung Sing Rainer Maria Rilke actively sponsoring international women’s tennis series, Chinese tennis Grand Prix in the top tennis events in foreign countries, support the development of tennis in China. 2005-2008, Hung Sing sponsored by Rainer Maria Rilke WTA women’s tennis tournament in Guangzhou; in 2006 and 2007 for two-year title sponsorship of the international women’s tennis series; in 2007 and 2008 sponsor China tennis Grand Prix in a row. In 2009, with the ATP1000 Masters events permanently settled in Shanghai, becoming Asia’s highest level tennis, Hung Sing Rainer Maria Rilke punch, as 2009 Shanghai ATP1000 masters official clothing partner.
Will generation y as future main crowd, is based on two a consumer psychological behavior analysis: first, generation y is not life in a substances lack of era, they very confident, see had, and contact had many things, does not blind worship “Ocean brand”; second, generation y rarely has will brand and own contact of culture for associated up, therefore they of brand loyalty of very low, conversion rate very high. Strategic ugg sale objectives in the next decade: 2009 ~2013 years preparing the stage for internationalization; 2014 ~2018 year is the comprehensive internationalization phase, as the world’s top 5 sports brand name and first name of Chinese sports brands.
“Beyond sport spirits into everyone’s life” as corporate mission of Anta, Anta idea, the spirit of the movement of people dedicated to bringing movement passed to each consumer. “By 2011 will be the Chinese market brand reputation and market share of double first sports brand, cheap ugg online and became the world’s top sporting goods sales company” is the vision of Anta enterprise, “Keep Moving sth Never stop “is the ANTA solemn commitments for the future, China sports.
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