How To Create Terrific Google AdWords Ad Copy
When you start creating ads for your Google AdWords campaign, the one thing you need to focus on the most is the copy of the ad. That’s right; if you don’t have ad copy that is effective, then there’s no way your campaign would yield any good results. In this article we shall be looking into a few ad copy writing tips to create powerful AdWords ads that attract clicks.
Adwords ad copy is much like classified ads, and you need to talk in specifics. If you ever thought about saving time by using an ad copy template – just do not ever do that. All PPC ads are trying to speak to a specific group of people, the particular target market, and so your ads are your first vehicle to do that with. This is important because you want your customers to get the right message and that can only happen when your copy is not generic in nature. As an example, you’re promoting your shirt business, and of course there all kinds of shirts: short sleeve, long sleeve, formal, informal, button, pull-overs, etc. Well, what you will need to do is create unique ads for each keyword group, and the ads need to be specific. Ok, so what’s the best approach to do this? Each ad group will be based on different main keywords, and you’re the only one who can decide how you want to group your keywords. This is how you make your PPC campaigns the most targeted they can be, and actually this is not just for Google, but all search engine PPC platforms work in a similar manner.
Testing is a huge area that you need to focus on if you want to create a profit pulling ad. But this is something you cannot rush or get impatient about. Ok, pick one thing to test, like the headline, and then you will optimize that until it cannot be improved. Never change two different parts of an ad when you’re split testing. If you want brutal accuracy, then try testing for at least 1,000 impressions.
Only test one item at a time, but when you’re done with something then start split testing another aspect of your copy. Continue with your testing until you’ve gone through all the elements. Obviously you will need to take heed of your click through rate as that is tied to your conversions. There are other conversion rates, such as landing page, but you need to get people to click through before they see your landing page. So great, they clicked through to your landing page – ohhh, then your landing page has to convert them – once again. So put more focus on the CTR in the initial stages, as it would clear up things for you, after which you can work on increasing your overall conversion rate.
Last but not the least; get creative with your copy and tell a story. There’s no better way to bring out the interest in your target audience than gain to their empathy or sympathy. So what you want to do then is make them think they can get the same great results you did. If you commit yourself and decide to learn how to succeed with Adwords, then that is a goal you can achieve. Never get worried if you do everything right and a campaign does not perform well – that is pretty normal so forget about it. The best thing you can do is always improve your knowledge if you can, and then keep at it – keep trying and expecting success. Of course if you learn how to write killer classified ad copy, then you can easily learn everything else you need to know.
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