It is very important that your Web designer has knowledge about SEO
Getting relevant visitors to your website and letting them spend enough time on it is often considered to be the parameter through which one can judge the effectiveness of a functional website. Both these parameters (Web designing and SEO) complement each other need to work in tandem to give best results. If you have an excellently designed website but don’t have enough visitors on it, its existence is of no use. While on the other hand if you are able to generate enough visitors for your webpage for these visitors don’t get what they want on the website they would soon leave it without spending much time on it.
All of the website owners must understand both the above mentioned parameters need their adequate attention. Proper focus on both of them will only lead to best output which will justify the presence of their websites. There is lot of misconception that SEO is an art of increasing search engine rankings while on the other hand Web designing is a more technical aspect and they both are not related. In fact, the truth is that both of these cannot be viewed in isolation of each other. Both these techniques are individually important and at the same time they are even interdependent so that their respective objectives can be met.
We will further explain this concept. Search engines like, Google, Yahoo, Bing, etc has a particular way to interact with each website. This interaction is a continues process and the output of this process leads you defining your search engine ranking in these respective search engines. It would have been so nice if each one of use can just tell Google and Yahoo about our websites whatever we wanted to and they would assign a ranking based on this. There are specific ways in which we can communicate with these search engines and this communication can be done with combines’ efforts of web designing and SEO.
While designing a website, SEO needs to be taken care of implemented in the designing process itself. For example: Your Page Title must have your primary search keywords otherwise getting a high search engine ranking would become an uphill task. The Web designers who have the basic knowledge of SEO do care of all these requirements while designing the website. For those designers who have limited knowledge of SEO techniques and their synergies with the designing part often overlook such important requirements.
Whenever you are getting your website designed make your designer knows SEO aspect of the job. If this important parameter is overlooked at the designing stage then it will become difficult for your SEO consultant to justice to your rankings. The only remedy later would be to revisit the designing stage and rectify the mistakes which can cost you time, money and other valuable resources. Spend some time reading and improving your knowledge about website designing so that you can evaluate and select a good designer for your website.
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