How to Make Sure your Promotional Calendars are for Keeps
If you want to keep your customers coming back, you need to give them something for free. Business is, after all, a give and take relationship. If your customers pay for your products or services, you can always give them a free item to keep them interested in your business.
There are plenty of promotional items you can give to customers. It can be a keychain, t-shirt, mug, pen, or notepad. But chances are your customers already have these items from other business. If you want to get noticed, you need to use another material.
Why not try calendar printing? Calendars are an important item in everyone’s life. People use them more than once in a day and would need them in different places of their home or office. Creating a calendar will let you stay visible to your customers for a whole year without getting addition expense. This will give you better results as you are able to promote to your customers and prospects individually.
Each calendar should be designed well. You need to make sure that before the materials leave your hand, they should be well designed and printed. You need to pick a design that is appropriate to your business. If you run a pet shop, then create a design that has something to do with animals and pet care. You can make your design more interesting if you can include tips or how-to that will be valuable to your customers. Other ways you can include are: coupons, rewards, special dates when your sales will be help, and many other promotional giveaways.
Of course, you need to make sure your logo and contact details are printed appropriately in the design. Your logo will be your main branding element so it should be present on the calendar. Put it in a prominent place where it will be easily seen. Also, make sure that the contact details are updated so people won’t have a hard time contacting you. You can always include your email, website, and social media accounts to get in touch with customers who prefer online communication.
If you want a catchy calendar, go for full color printing. Gone are the days when black and white are the appropriate color for printed materials. Use colors to brighten up and give life to your materials. Fortunately, color printing is no longer expensive these days. Modern printing techniques have made it so much easier and affordable. If you can’t afford full color printing yet, you can opt for four color printing as it is more affordable.
Make sure to pick a sturdy and high quality paper. Keep in mind that your calendar will stay with your customers for a whole year or even longer. It will be constantly handled and flipped, so you need to make sure the paper is durable and doesn’t tear off easily. If you intend to make your calendar ideal for writing notes and reminders, don’t coat the paper. Although a glossy calendar will be catchier, it won’t allow writing.
If you can find a reliable print shop, it would be so much easier for you to create your own calendar templates. There are plenty of print shops today both online and offline. Do a thorough research so you find the best and most affordable print shop out there.
If you design your calendars effectively, it will be something your customers will look forward to each year. Be sure to create the perfect design so your calendars would be for keeps.
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