View from the rum the domestic wine market trends – rum, wine – Food Industry –
Spring 2010 rum has ended, this rum brilliant, especially Wine In this rum on the outstanding performance is encouraging. Liquor Group chief economist of China sugar industry, the national rum Office Jihong predicted, with the competition, China's wine market will be faced with change and shuffle, and this year further intensified and deepened. Wine from the rum hot situation, we take a look at how the domestic wine market trend?
Imported brands is on the rise
Of international economic recession curbed demand for wine in overseas markets, the booming Chinese market has become the land of competing imported wines. In 2009, China's original amount of the fastest growing imported wine in New Zealand, Australia and France increased by 80.2% year on year, 36.1% and 35.8%. Among them, the original French wine imports, about one quarter from Bordeaux. Buck the trend of high growth in China original wine making countries to accelerate the pace to enter the China market. For the world's major wine producing countries, China's wine market will become an important part of global strategic layout. Many international well-known wine brands have also the occasion of visit by China's Chengdu rum market.
Reporter from the rum scene saw 70% of participating wine imported wine, wine produced in the world, most of them to participants, and the French delegation to the South of France, Spain, Aragon, Yellow Tail, Australia, France Name Village Wine Institute, the U.S. summer, French poetry map, Germany Longbao true internationally renowned wine brands and a number of special equipment by the booth and organizing Tasting, press conferences, new product launches to attract attention, to expand the brand in China the impact of the market the next step Marketing Preparation. Some imported wine brands have begun to enter the rural market, some brands have launched the brand to the local towns and villages offensive, this occupation of the rural market.
According to professional sources, from France, Italy, Germany, Spain, Portugal and other wine producing areas of 20 major wineries told that landlords spend in the Sichuan Ganzi and Aba, Liangshan, Florida, Panzhihua construction sites and other places wine Chuang, engaged in high-quality grapes and wine production and quality Sell So as to realize the industrialization, and foreign wine brands will be staging a new round of tug of war in the west.
Domestic brands face greater challenges Internationally renowned wine brands have landed in China, no doubt to the huge domestic market for the brand challenges. At present, China's consumer market is not fully mature, consumer wine culture has not in-depth understanding of the domestic wine and imported wine can not effectively distinguish between, so in massive imported wine into the Chinese market, the majority of Consumers still choose quality and cheap imported wine, which is bound to impact on the domestic brands, in particular the impact of domestic second-tier brands.
In this year's spring rum, the domestic wine with their different attitude debut event, and domestic wines more competitive. The face of the potential flood of imports of wine, some SMEs use their resources to create the unique characteristics of products for the market development space to develop their own brands. Reporters on the scene to see, CITIC Guoan wine industry leaders are actively advocating "origin of ecological consumption"; Babel Wine Play, "the first brand in China Grape Wine"; Zhengda wine red wine and model selections in the information network in China to build a red special interactive noble; Moga create "4S +5 P" model a good quality; Northern Spring Shenandoah Mountains hold high "Green and Ecology" flag. There are also small and medium enterprises, brands in the market to get a place to survive, they began to rely on imported wine brand, wine imports as a protective umbrella, to "sugar daddy" "groupies" in the ranks. At the same time, ready to do some of the original domestic wine business, start considering switch to imported wines. The third wine, the rise of
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