The adidas brand reputation in the world of high quality and durable, not attractive enough.
Adidas shoes, head of marketing Eric · Liedtke: “the designers when you design a sneaker adidas, it is not clear who are potential buyers. Not familiar with the customer, this is the crux of the adidas: it has been manufacturing good shoes, but it doesn’t fit the tastes of consumers. “For example, adidas ClimaCool ventilation system last year launched its original, this new technology was very impressed by cheap ugg boots store sneaker industry as a whole, but sales are a simple, apparently because the color and style too monotonous. Liedtke said: “the adidas brand reputation in the world of high quality and durable, but is not attractive enough. “As a marketing strategy, the company has customers, they seek their advice, they asked some of the children said:” If someone wears adidas partying, where they will be found? “The children replied in adidas shoes boys will mix in the boys talk about girls, but to wear Nike shoes for boys and girls together.
Yellow of the hero becomes Mr. Happy (happy), he joined the sunny yellow happy factor, he is destined to be the happy symbol of people’s memories lingering. Adicolor,ugg bailey button triplet sale Adam Hargreaves made a point of creating a unique character–Mr. Happy, he is proud and happy, is always wearing a pair of adidas sneakers. As the six original Mr. one of the Men, Mr. Happy is perhaps the most popular of these cartoon characters. He lived in time on the island, where everyone-everything is always so happy. Whenever you feel down, Mr. Happy will call on you, it won’t be too long, you’ll find yourself happy again.
In 2008, the 361 ° teamed up once again the national badminton team, hand in hand Li Yongbo, lindane, Zhang Ning, World Badminton circle names to more closely, a wide range and depth of cooperation, national badminton team the champion of the world’s top team into a national brand 361 ° professional sports equipment field. In 2008, 361 ° agency Ogilvy international 4A Beijing limited, has a full range of remodeling the brand, brand strategy again upgrades
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