Phases Involved in Using Data to Drive SEO Results
Using data to drive SEO results is one of the cornerstones of any successful campaign. In fact, three main phases in the data analytics process are considered very useful because of the amazing results. These main phases are performance reporting, opportunity identification, and prioritisation.
1.Performance Reporting: In this phase, two goals should be achieved. First, it is very important to map search engine optimisation performance indicators to goals. Good SEO performance is usually reflected on web traffic that resulted to conversions and high revenue. Second, corrective action should be done immediately for web traffic losses or low rankings. Site changes, however, make limited results.
2.Opportunity Identification: Any search engine optimisation campaign is an ongoing process that needs data in identifying potential opportunities for optimisation. The main opportunities that should be identified and pursue are identification of keywords, high consideration pages, on page opportunities, internal links, site wide opportunities, performance, and external link opportunities.
Note that new keywords have the ability to drive significant revenues for the company. SEO will enable keywords to rank in search engines using highly optimised web content, internal links in pages, elimination of redirects, and better leveraging techniques. To ensure getting the desired results, it helps getting the services of a reliable SEO company.
3.Prioritisation: Successful SEO campaigns depend on prioritisation on optimisation opportunities so that all the activities provide the best ROI possible for the company. It is very understandable that there is more work to do than there is time.
However, there are some factors that are worth considering: additional search traffic, current conversion rates or potential for revenue, time span to address the opportunity, ease of implementation and even the SEO company you will choose to manage your SEO campaign.
When the opportunities in the second phase are standardised, there will be better decisions around prioritisation on the third phase. The SEO campaign will be very successful if the skills are mastered at predicting the factors listed in the third phase involved in using data to drive search engine optimisation results.
Oracle Digital is an SEO company in Perth that will help organisations every step of the way in their campaigns. For more information, just dial 1300 899 851 or visit http://www.oracledigital.com.au/
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About the Author:
A computer professional who works on the internet helping OracleDigital increase its viewers through optimization online. For the best deals in SEO Perth visit us online at http://www.oracledigital.com.au/
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