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“Now a lot of brands, but really very few distinctive brand, product homogeneity is very serious, for us investors, the brand’s uniqueness and growth is critical, Christian Audigier Clothing products very personality, So I quite optimistic about the brand. “This is the show a strong letter of intent was I asked why dealers optimistic about Christian Audigier Clothing made answer.
As a brand of automobile supplies, common sense should choose a professional automotive supplies exhibition, why can choose to join Ed Hardy CHIC it? With this question, the author also interviewed Christian Audigier Clothing distributor in China Trading Co., Ltd. Xiamen point masses marketing director. Christian Audigier Clothing chose the original appearance of CHIC, the Chinese market with the brand strategy Xixi related operations. At present most of China’s auto products to wholesale and retail business model mainly in the form, and Christian Audigier Clothing is taken to the operating mode of the national chain stores, stores will be located in major cities, a large shopping mall department store and B above shopping centers, auto parts instead of the traditional city, it is learned that the operating strategy is based on Ed Hardy “change life” brand positioning and development.
From the booth of originality, to the product’s unique operating strategy and marketing innovation, we can see the brand Christian Audigier revealed from the bones of “fresh” and “bright spots”, but it is unique in the Chinese market to lose ground on the move consumers can get it, this of course left to the market to answer.
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