Spotting a Good Local Printer for Your Business
If you are trying to find a local commercial printer, chances are good that you might actually be getting junk when you look for them online. This is because today, even with Google’s efforts to weed out unnecessary results, we still get some junk results when we search for something specific locally such as a local printer.
For example, searching for something as simple as a Dallas printing company can net you tons of results, but it will be actually hard for you to shift through all the other results such as blogs and references before you actually get into the meat of what you are searching for.
Now, let me help you. If you want to really get a local printing service in your area, you should try to be a lot smarter with your search tactics. Here are the specific guidelines that you will want to follow to help you easily spot the best local commercial printer for your business.
1. Try out the yellow pages first – I know it does sound obsolete, but in fact, looking at the yellow pages for your area will instantly grant you a good local list of printing services. Typically these will be the more established ones in your area that already have a long history and of course a good reputation.
Of course, this does not mean that these will be your immediate choices however. Use this list in your yellow pages as your initial guide. Research more on them online to find out more and spot the best one.
2. When you search, be more specific – Now, when you research online for those initial list of local printers, you might want to be more specific. Instead of just Dallas printing company, you should go for something more targeted like “booklet printing in Dallas cheap”.
The more you add the specific words that you need, the closer you will be to your goal of spotting the best local printer for you. So make sure you add in all the crucial keywords in your search engine query to make sure that you get the information you need for local printers.
3. Look at forums and social media – Also, never underestimate the power of social proof. So spot the best local printing service for you, you should look at local forums and your own social media network. Actual and real user reviews are what you are hunting for.
By looking at comments, blog posts, forum postings and even status updates that your own local community is posting about printers, you will get an idea of the local printers that have the best quality, the cheapest rates and the better customer support. The more social proof you get, the better you can choose.
4. Look at samples or have them sent to you – Now, by this time, you should already have some key candidates already for local printing companies. It is a good idea though to confirm what you heard about them by looking at samples of their work, or having a few of those sent to you.
Many local printers are more than willing to send you their sample prints. Call them or visit them if possible and just peruse those sample printings. This should give you the proof you need to either hire or ignore the local printer.
5. Get some real firsthand knowledge – Finally, if possible, you might want to get some real firsthand knowledge. If you saw the sample works already and discovered that it was for a certain company or person, you might want to contact those people and ask them about their experience. By getting that real firsthand knowledge about the local printing company, you should be able to finally decide if they are the printer for you.
Great! Hopefully that helped you a lot. Now you are ready to really get the best local printers for your business in your area.
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