Bar Refaeli’ s Ecommerce company – Invested by Gigi Levi and Yuval Tal
Israeli -born international model Bar Refaeli will soon be making her first venture into the business world as a designer of underwear. That will be with a new internet-based retail sales business – Undeez – selling underwear online along with targeting both men and even women. A fellow fashion figure, former model Dudi Balsar, will serve s as the new company’s CEO.
Undeez has an impressive line of investors backing it and even has already raised US$ 1 million. Among the investors are former CEO of 888, Gigi Levy, Payoneer President, Yuval Tal, as well as Iftach Wizel, prior co-owner of Fox Fashion. The company expects to launch its website by December 2012, plus is planning a future second round of financing. As the company is actually targeting mainly the international market, the website will be accessible in a number of languages.
Bar Refaeli will head the Undeez design team, while maintaining her position as Fox Fashion’s presenter. Shooting is expected to start in the near future intended for the company’s new catalogue, as well as intended for a number of commercials to be distributed on the social networks.
The new online retail venture, Undeez is certainly planning to offer a collection of lingerie in a wide variety of colors as well as styles. The offering will include thongs, bikini style as well as boxers, bras and also tank tops, along with T-shirts with long and also short sleeves. The range to be offered for me will include various styles of briefs, undershirts and also T-shirts in a range of colors.
Undeez’ target audience ranges in age from 18 to 45, plus prices are expected to be in the range of $10 to $25. The company is planning to offer a subscription mailing service with automatic product delivery to its subscribers a number of times per year.
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