Breakthroughs in Business through Viral Marketing
A viral marketing campaign involves sending and receiving messages, information or ideas. It is basically the process involving spreading the brand concept all over a social network so that everyone in the network gets an idea about the brand or product.
For an idea to spread, it needs to be sent and received. However, an idea can be passed over only if it is properly understandable. People will send a message only if they are convinced that passing it over is really beneficial for both parties especially for the sender.
The concept or the idea should be able to generate curiosity in the mind of the receiver with a hope of some benefits. Only then will the receiver react to the idea.
This dual functioning mechanism makes viral marketing campaign a success. The success of the campaign also depends upon the pass-along rate from person to person. The higher the rate, the higher is the overall growth of the concept.
Advertising is essential for business growth. However, for small businesses, bearing the burden of advertising cost may not be possible. Thus the traditional method of viral marketing services serves their purpose of brand promotion.
Online social media networks are a great channel that facilitates viral marketing. Social media optimization is another successful means of viral marketing where people connect with friends and clients and share interesting concepts and business details that go a long way to carve a successful recognition of a brand or product.
Viral marketing has existed since past many years. Initially it was restricted to word of mouth, but with increasing technological advancements, the technique has become more simple and effective. Social media marketing is just one aspect of viral marketing though it is the most widely used method in present times. There are a number of other ways also which facilitate viral marketing. A viral marketing company uses e-books, emailers, text messages, incentive driven messages, etc to communicate ideas and instill the desire to spread the ideas.
Digital media and its advantages in terms of reach and cost effectiveness have made viral marketing a much sought after technique for attracting the target audience by successfully generating buzz about a product or service.
A viral marketing agency in India creates a complete storyboard of the campaign and then discusses its strategies with clients in order to create brand awareness. Whether online or offline, the campaign needs to be interesting, visually appealing and easily understandable.
Marketing and advertising are two essentials of branding and viral marketing in India has witnessed success in the past with respect to established brands as well as new brands.
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