Top Website Design Features for Medical Sector
Think slapping up a medical website and putting your contact information are enough to
drive traffic to your website? Think again.
Today’s Web designers are using the latest technological tools and know how to make
websites zing with graphics and content that do not overload the visitor, but rather
inform, direct and secure them as customers. How are they doing this? Here are the top
design features being utilized by many practitioners that are getting not just hits, but
click-throughs that carry over to actual customers.
Readable Content: We all know the importance of the first impression. Nothing can be
more fatal to a website’s credibility and to the credibility of the business behind it
than typos and grammatical geffaws in web content. Before you sign off on web content
for your medical practice web site, remember: your name is on it, which means you are
forever attached to any mistakes or misguided messages.
Keywords: Nothing is more critical than well-written, solidly edited content than content
that is optimized. What do we mean by optimized content? We mean that your content
should be optimized or sprinkled with keywords related to your industry that online users
would plug into search engines to find you or a competitor. Search engine optimization
or SEO content formatting is done by experts behind the scenes. Your visitors might see
hyperlinked words or even phrases in non-linked pages on the web, but when they click on
the links, because they optimized, those clicks lead them to your site.
Keywording is tricky: not all omptimized pages will drive traffic, but you want to
optimize your pages to make them more visible to online web crawlers so that, when a user
does plug in your search terms, your page comes up at the top of or at least on page one
of Google® and others.
Graphics: This is a highly-visual world we are living in, which means your potential
customers will not have a lot of time to wade through columns of text. When they get to
your site, they are more likely to stick around if the pages are low on words and higher
on graphics. Photos of you and your staff, your building, your inside offices, even
those of patients with testimonials are excellent ways to build a connection with online
visitors. Use images that are high-quality and integral to what you do as a way to draw
customers in long enough to get to the details: who, what why and where to find you.
Video: We’ve already said a few things about graphics and they apply to video. Today, it
is easier than ever to create videos using your iPhone or other device, upload them to
your Web site and offer potential customers a visual approach to telling your story.
Take videos of yourself to be used as a way of introduction so that your visitors can see
who it is they will be coming to see. Videos build connections and trust—two very
important elements of driving business and building up your revenue.
CMS Usability: Your content management system should be user friendly to include ways for
potential customers to click on links within your site to send e-mails, find out more
about you and or even schedule appointments. You should include a high-end Electronic
Medical Records (EMR) patient portal that allows existing customers to access
information, schedule appointment and other things, and sends a message to new or
potential patients that you are on the cutting edge of medical technology.
Staying Current: Credibility is everything in the medical field and keeping yours doesn’t
end with the page launch. Once you’ve created a website it has to be managed. It is not
an air fern. You want to update videos, photos and important information to show your
patients (new and existing) that you are in charge of your online presence and that it
matters to you that it reflect the most up-to-date and accurate information possible.
Upload a news link for patients or a link to your own newsletter, where you can share new
data on medical treatments, diet information, nutritional advice for parents, the values
of exercise and even data on what is happening in other parts of the world. Use your
website to stay current on all medical related topics that connect to what you do and
what your patients expect from you. This tells them that you are responsible and
reliable.
To know more about Medical Website Design please browse Physician Website Design
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