Effective Tips in Mailing Holiday Greeting Cards
The holiday season is fast approaching, but no, we don’t mean that you start shopping for gifts today. Although it would be ideal to start buying gifts as early as today, you need to also think of creating your holiday greeting cards. Greeting card printing may seem an old and traditional way of sending holiday greetings, but it still is effective these days especially when used in business. You can always send emails to your customers or prospects, but nothing can come close to the personal feel that greeting cards provide.
As a business owner, you don’t need to wait for the 11th hour before you create your greeting cards. It would not do you good if you wait for the final days before you scramble and get your cards printed and mailed. That is never fun and will only reflect poorly on you. This is why, as early as today, you need to get your cards printed.
If you are ready to start the holidays today, here are tips that will help you get your greeting cards started:
1 – Create unique cards. The holiday season is the time every business out there sends greeting cards to their customers. With the number of cards your customers and prospects are likely to receive, you need to stand out from them. It would be best if you create out of the box designs that will promote not only your business but your brand as well. Keep in mind that more customized and creative the design is, the more people will notice your card.
2 – Include your brand in the design. This means using your logo, business name, and even the URL of your website in your greeting card templates. You can also use the colors that you use in your other marketing materials to help promote name recall. Your brand is an important part of your business, so be sure to represent it well in your card.
3 – Make your message personal. Make your card look like a message from a friend. You can handwrite your message or the address on your cards. This will help keep your card from being considered as junk mail. People are more likely to open and read a card that feels friendly.
4 – Order them early on. Don’t wait for the holiday season to order your greeting cards. Chances are they will be more costly and cause delay from the print shop with the volume of cards they are rushing to print. It would be best if you order your cards weeks or even a month early so you can mail on time.
5 – Send cards not only on Christmas. The common trend of businesses is to send greeting cards on Christmas. But Christmas is not the only holiday in a year. There’s Thanksgiving and New Year. You can also send your cards on these special events. The great thing with this is that you get to avoid the masses of cards that hit the mailbox on Christmas. This gives your card a greater chance of getting read.
Start early with your greeting cards and enjoy great marketing this holiday season. Get them in the hands of your customers and prospects and they are sure to keep you and your business on top of their mind.
For comments and inquiries about the article visit Greeting Card Printing and Greeting Card Templates
Processing your request, Please wait....
