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Mobiles are a necessity, as many would opine. However, today they are much more than that. With the rapid pace in which technology and high-end computing has been moving to and fro, mobile phones today have become an essential medium for day-to-day official communication and interaction. Not only that, to the extremely cyber savvy individual mobile phones with their gaming and social networking applications have replaced the huge desktops or laptops. All this can be attributed to the mobile application development solutions and service providers that are coming up with innovative application for the enterprises as well as the cyber friendly youth.

An overview of the mobile market would indicate that it has developed over the past few years manifold. One of the reasons is that there has been an increased demand in the next generation technology. The modern day user and customer need mobile application development solutions, that are equipped with greater processing power, consistency, flexibility, safety and that are well integrated with other applications. The new age mobile application development solutions are all aimed to offer the user the above-mentioned facilities in a cost efficient manner.

Today there are eminent service providers dealing in product R&D services dealing in efficient mobile applications catering to the present day needs. They have numerous focus areas. Some of them are listed below-

·         Location-Based Services (LBS)
·         Mobile Media Streaming
·         Presence & Social Networking
·         Messaging & Syncing
·         Mobile Advertisement & Ad Engines
·         Mobile VoIP
·         Gaming

These service providers have been catering to various domestic and overseas clients that rank high in the mobile industry. The services offered by these companies comprise efficiently carrying out the tasks listed below:-

·         Helps in developing mobile applications in J2ME, BREW, Android, iPhone, Symbian, Windows Mobile and BlackBerry
·         Takes the responsibility of conceptualizing mobile applications and eliciting requirements
·         Helps in designing, developing and testing applications
·         Helps in porting mobile applications between platforms and devices
·         Assists in developing server-side and infrastructure, consisting for location & mapping services
·         Helps in incorporating third-party components on the server side , for instance SMS/MMS, billing, feeds, ads, content and so on
·         Provides their clients with integrating carrier, SMSC and billing systems
·         Helps in coordinating with carriers and other device manufacturers for mobile application testing and certification, for instance NSTL, Java Verified
·         Assists in launching and disseminating mobile applications
·         OTA download, for instance install & upgrade
·         OEM embedded
·         Offers Application Stores, for instance iPhone App Store, BlackBerry App World, Android Market, Samsung App Store and many others
·         Carrier Catalogs and Storefronts
·         Offering support and maintenance services to their clients

This is not all. Service providers of mobile application development companies also deal in effective product lifecycle management and distributed agile development solutions.