Brand Enterprises “syllogism” Interrogation Chinese Clothing Were
Into the clothing circle for years, suddenly felt an unprecedented confusion, the author is very puzzling that so many years, we Ganma Fei and a few basic concepts to make life difficult, put it bluntly, clothing ring looks prosperity, is no more than The concept of a field show, such as innovation, such as brands, such as design, all these, direct teach people to have a small skit in Shenyang see the sea vomiting feeling.
Our industry does not lack self-confidence at home full of ideas, there are some wealthy strength of faction, they lack most is the ability to see through the appearance of the essence of the concept of a leaf and Zhiqiu “fashion philosopher”, which probably led to so many For many years China’s garment industry has always been stuck in the “trunk industries,” can not be going toward the “mind industry” an important reason for the astonishing leap bar.
The author notes that white-collar MIAO Hong ice and in accordance with the text of the Hua Xia were expressed on various occasions, “Ba Jian Xin loss look around,” resignation as the inner vicissitudes of life, just as the storms of centuries ago, the phrase political strongman Li emotion: “generation of people generation of people to play. “accompanied by” scenery over here is good, “the rise of populist big country mentality, the Chinese garment industry the ceiling has never been such a sight again far away.
Ask yourself: “Why do we have clothes? Sometimes, back to square one, and perhaps closer to the essence of things.”
In early China Garment Association had presented a draft road map for power apparel that China’s clothing power should have the following four characteristics: It should be in the global industrial chain, occupies the leading position, research, technology and standards should be the world’s leading; fashion culture should has an international voice; brand influence began with global buyers team operating across the globe; enterprises begin to have a stronger control of the global market forces, market profits, loss of anti-risk and transfer capability has been greatly enhanced and so forth.
This outline, exciting, but biased towards the vision of macro-narrative, even more emotion. Full of the passion behind the rational support for China’s clothing, where?
In China, making clothes in fact inseparable from such a “syllogism”: Product – Brand – Enterprise. Garment industry in China, do the vast majority of products, making the brand is also a minority, to do business are few. What is the product? Products and design can not be separated in fact, an internationally renowned designer, said it well: “I am not a designer, but only a tailor.” Does not mean doing the most low-end products, these three can actually be parallel to . And products related concept is the world’s factory, is made in China, but to examine how China’s clothing has a number of personality factors, and how many products can people feel the power of originality? In the dictionary, a lot of bosses have been the “production” , “processing”, “OEM” to pull out, and it seems not so enough to reach from the “manufacturing” to “create” a re-energized, not knowing precisely the exposure to such and such is the self-deceiving funny.
Brand sounds Dao Shi Ting-hyun, but the blind do the brand was the Great Leap Forward, is Jiezeeryu too many dressed in trademark fashion brand is nothing but a red vest with his tricks in the city only, it is far from being the brand Family Resource Centers. Many industry executives, hastened to explain, their brand is what the Americas, Europe, South Korea or Hong Kong origin, such as Fujian Shishi pant brand just because of a brand name with a certain European cities euphony, openly to Venice as blatantly in the City. There are a number of CEOs, only too happy to engage in the world premiere as large as the local community on behalf of China, “released to the world men’s, women’s clothing, or casual fashion trend,” the results of this heavily-made “trend” and before the door will disappear abroad. We can not know the brand is, but absolutely can not fail to understand the brand is not what the brand is not tampered with origin, not a fake history, not a copy justified, not prattle about fashion.
So what business is it? Is a continuous pursuit of profit and contribute to social harmony, a tool, how can the number of Chinese garment industry entrepreneur? In their pockets bulging beyond how remarkable dedication to the industry’s profit model , or regarded as a model of Jin’s On? only upward as a model, up for the idea, up guidelines for the industry before they can be described as businesses, it can be described as entrepreneurs. In today’s fashion industry, workshops and more small businesses; small bosses everywhere, and entrepreneurs a rare find. This pattern is not changed, the dream of a powerful Chinese clothing is very difficult to achieve.
Clothing people like from the outside world, “brought” creativity and inspiration, but the real eyes open, few see the world again? Far and just say that our neighbors the rise of modern Japanese fashion industry. After World War II, it was almost forgotten all national newspapers are like this argument: “Japan must be respected in the world.” Thereafter, as Japan’s economic takeoff in the 1970s, a time when writing the prime of life Issey Miyake, Kenzo, Rei Kawakubo and Yohji Yamamoto and other fashion designers get their miraculous golden age.
Remember: in the global fashion map, not just China that represented the East. Please do not easily self-deception in width on the “Chinese elements”, and let go the concept of the wind, so that hell show, less talk about point of doctrine, research point problem for the “Dress for the Kingdom” in China to regain the dignity of fashion War – Today, the clothing people are too need such a play. Rome was not built in a day, first products do a good job, going back to name brands, do business, this is actually simple, but the truth again.
Wang Guozhen’s poem when he said: “It’s not because of exceptionally beautiful, it is not exotic vicissitudes of life. Style, its own kind of power.” When the dead of night, clothing who may wish to self-torture: “Our style of operation?”
I am China Crafts Suppliers writer, reports some information about glass cylinder candle holder , wholesale glass candle holder.
Processing your request, Please wait....
