Facebook Marketing – A Better Option Than Email Marketing
Numerous entrepreneurs and businesses have been marketing via Facebook. Once you have done the initial task of creating a proper fan page, you are now ready to market your products/ services to millions of people on Facebook. Your Facebook page will have a URL facebook.com/business, where “business” is your username.
You can have interesting deals and promotions on your page so that people are attracted towards it. If people who visit your page “Like” it, you will be able to share your page with many more. Many people wonder why sending people to their website and asking them to visit it regularly or simply requesting them to sign up for an email newsletter wouldn’t be a good idea.
The answer to this question is simple. Facebook has around 500 million active users and is capable of translating into more than 100 languages reaching 1/3rd of the total population in the world. On an average, an active Facebook user spends at least one hour daily on Facebook and every fourth page viewed on the internet is a Facebook page.
Whenever you send any deals or promotions, all customers who like your page will get it on their news feed. If the customers comment on your deals and promotions, it will show on their wall and be visible to their friends. This viral marketing effect on Facebook will make your page known to more people. Above all, this marketing method is absolutely free.
Emailing newsletters might not have the marketing effect that Facebook has on people. When you send an email to customers, you can expect only some of them to open it. Out of the ones that open and view your email, very few will actually click and visit your website. There are chances that your email might go to the spam box and thereby remain unnoticed by customers.
Emails have an average open rate of around 20%. If the customer is bored with the deals that you email all the time, he is free to unsubscribe or simply click on the junk filter.
On the other hand, Facebook offers you with infinite opportunities to get noticed by more and more people. With Facebook, fans will automatically get all your deals and promotions in their news feeds. None of the important information that you intend to convey to your customers will go unnoticed. This increases your engagement with your customers to about 50% clearly indicating that Facebook is anytime a better choice then emails.
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