Low Cost Ideas to Market Your Small Business
With these low cost ideas, you can at once make your target clients interested in your business and concurrently do it at a budget you can afford.
If there’s one thing that small businesses differ from big corporations and Fortune 500 conglomerates is that small business owners need to be more imaginative and indigenous when it comes to their marketing efforts. Because a small business commonly has a very limited budget, the business owner should be able to create marketing campaigns that despite being low cost can still attract customers and get them to shell out their hard earned money in the process.
To help small business owners to generate the leads to increase sales and produce referrals along the way, here are easy and simple tips for low cost marketing that can help you grow your small business.
Put on your shoes and walk. Get out and walk down the street, especially one that has high foot traffic. While walking, look for ideas that can help you market your business. Also try to approach store owners with vacant store windows and ask if you can use their windows for a minimal fee. You can also try to approach other shop owners and offer them the use of your own store windows for a fee that they can afford. Provide marketing opportunities that would benefit not only you but also other shop owners in the process.
For this time only! Provide expiration dates to your special deals and promo discounts. This would make people clamor for what you are offering because they know that they have a limited time only to avail of your benefits. By putting urgency to your offers, you create a deadline that ensures for your target clients to act immediately so that they will not miss out on a golden opportunity. But also remember to make an offer that is worth their time and effort. A 10% discount for example would not be enough if it only takes out cents from the original price.
Market with the those who are doing business with you, like your accountant, your dentist, plumber, electrician, attorney, mechanic, real estate agent, family, friends, minister, hairdresser, manicurist, your son’s soccer coach, etc. etc. Your vendors should also be in your list of target opportunities as they may have a need for your services, or even know someone who has a need for the benefits provided by your products. All you need to do is to ask and your vendor may refer you to someone who has a need for your type of service. Word-of-mouth really is one of the most effective marketing strategies, more than your print brochures, bookmark printing or print bookmarks, or even your full color catalogs. Just make an effort to ensure that those who are near you understand your business and the benefits you are offering.
Don’t forget the fence sitters. Don’t bypass those target clients who can’t decide yet whether they have a need for your service or not. Be sure to follow up on your print bookmarks after you have handed them out during a trade show exhibit. Call those prospective clients who have conveyed their interest and tell them your proposal is ready. But before you give them any information, set a schedule for an appointment to make sure that you would be given the opportunity to explain further your business and what you can do.
These are just some simple ideas you can use to market your small business without having to rob the bank. With these low cost ideas, you can simultaneously make your target clients interested in your business and at the same time do it at a budget you can definitely afford.
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Sharon Pillar is a fine arts graduate, and now working in bookmark printing company at Arlington, Texas as a Photoshop Specialist. When not busy editing images she can be found on her laptop promoting print bookmarks online.
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