Suning Appliance Accumulate Raiders In Full Swing Across The Province
Electronics retail chain leader. Commerce is focused on cultivating the “over 20 large commercial enterprise group” one. Suning Appliance is now operating in the commodities, including
Air conditioning , Refrigerator, washing machine, TV , Audio, Small appliances , Communications, computers, Digital Eight categories, nearly one thousand brands, more than 20 million Model specifications. Suning Appliance has been insisting the “professional self” service approach.
Revelation Few days ago, there have been so to the financial community’s analysis: A share in the retail, the most likely to become the Wal-Mart should be the home appliance chain in the Suning Appliance. His reason: The company Yetai congenital full, with the world’s most extensive resource base of suppliers and the company acquired to accurately grasp of industry trends, state distribution in the stores, the expansion mode and commodity structure of consumption are tightly by actual demand, according to local conditions, the times and promote chain development and management innovation.
Suppliers 2008 Suning Appliance Chain year is the development of Henan into the fast lane of one year to June 21 Zhengzhou 27 flagship stores opening as an opportunity, followed by the second store in Luoyang, Pingdingshan, Jiaozuo three stores will be a grand opening … … 1 shop with a shop, step by step, Suning Appliance and Thin thick plot, covering the major downtown shopping district in Zhengzhou, Henan Suning leading the high-growth, high pace of development. Of these, 21 June 27 Suning flagship store grand opening in Zhengzhou, in the case of favorable factors to achieve sales of total victory, as the first half of 2008, Suning Appliance store opened a successful example.
Review In the first half, before the war mobilization
6 21, Zhengzhou February 7 Square, Friendship House, located within the flagship stores of Suning Appliance February 7 bustling, shop big crowds, as each new store opened Suning lively scene.
“According to a statistics, this opening created within a single store Suning the highest single day sales record.” Zhigang said: This is based on the first three years of Henan Suning in corporate management, background building, talent pool, store development fields accumulated a solid foundation. The entire first half, Li Zhigang has been preparing for the shop. “Most of the time are busy negotiating the property.”
Outlook In the second half, full-scale attack
“To open 12 stores, to revitalize the 1.2 billion”, which is Henan Suning 2008 development goals. Li Zhigang known to have the connotation of expansion.
“Henan Suning has been careful preparation for three years.” Zhigang said with a smile: Thick and Thin plot, followed by three years of development model, including the “development and quality improvement to increase the number of balanced development, front and back of the coordinated expansion conduct, business operations and capital operations rational interaction, change and organizational optimization model synchronized. ”
And, Li Zhigang given a group of numbers: by the end of 2008, 5 to 6 stores to open, to take up the overall framework of Henan market. 2009, 18 Henan provincial cities to achieve complete a draper. 2010, Su Ning in Henan to be open until 80, won 4 percent share of the household appliance market in Henan.
“Although the number of requests for growth, but growth in the number for each, Suning must also have good quality control.” Zhigang said Suning chain stores, into the flagship store, the center of three stores and Neighborhood Markets, and flagship store which is often the single store Suning output 40% higher than the industry average, a strong guarantee. Suning to maintain a reasonable incremental chain, while more attention to the flagship stores, shops and community centers store a reasonable percentage of the store, through the sub-city, the store density and structure of store space to control the store, in order to achieve “development to increase the number of and improve the quality of the balance of development. ”
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