Su Ning: A Brand New Display Of First Class Service
Spare no effort for the consumer services
Suning : A brand new show first-class service
2006 in Shenzhen from simple Suning
Price war Get out, is committed to “service upgrade”, while continuing to implement the Suning “Sunshine 008 service” chain services “four principles” basis, in the service sector is expanding. First of all, Suning will continue and deepen the pre-launch of the “whole
Shopping guide “, And” VIP Member Services “, will have a professional engineer Shopping guide to help consumers purchase, payment, delivery and so on, and will provide members with hundreds of electrical services; become a member again after shopping, you can get the corresponding points. Not only so, Suning also broke the tradition of the original members of integral shopping for gifts and other forms of integration, introduction of members, “points-for-service” and enjoy a unique appliance “Member price”, private household appliances such as differentiated services consultancy initiatives; ”
Diamond Members “can enjoy Suning Appliance with professional advisers. Second, improve the shopping environment. In 2006, Shenzhen will once again fully upgraded Suning store shopping environment, promotion of experiential consumption. For example, strengthening the store shopping guide system, expanding the scope of shared space, and recreation area set in the shop, newspaper
Magazine Reading area, so that consumers in the process of buying home appliances, select the product and focus on relaxation of tension, relaxing experience at any time. Cup
Coffee Listen to a professional consultant recommended Suning Appliance, China and Italy to buy home appliances, will probably become the most fashionable home appliance 2006 shopping experience.
The same time, Suning will also increase the ergonomics in the
Marketplace Applications, the use of today’s most advanced professional store environment settings, alter the Marketplace
Illumination System, excluding light pollution; strengthen
Light Environment on store products, foil, perfect display various types of household electrical appliances; adjust the product display layout to make it more consistent with consumer buying habits. In addition, free parking and so facilitate the consumer launch of the personal service on January 1.
Third, in the products, Suning will grasp the 3C convergence trend, the store layout expanding consumer electronics area, and
Marketing Propaganda support and focus. Global consumer electronics, communications,
Computer And other famous enterprises, such as
Sony , Samsung, Sony Ericsson, Association , NEC and so on more than 300 world-renowned consumer electronics company’s fine, now all appear in Suning stores.
Fourth, Suning will enhance leisure, entertainment and electrical products categories of inputs, such as
MP3 , MP4, Walkman, Pocket PC, Games And so on. Household appliance market in 2006 that product consumption trends, ”
Energy , Health , Humanity “is the main concept, membership and hire purchase is
Appliance Retail Important means of competition, Suning will launch a consumer electronics MALL this concept, to provide another kind of consumption patterns.
With the restructuring and staffing are in place, 2006, Su Ning, Shenzhen, the company will also
Promotions And advocacy to further highlight the advantages of 3C products in a position to service, channel, price and other aspects 3C products demonstrate the competitive advantage of Suning, Suning to a new show in front of consumers.
Management Center in Shenzhen, general manager of Suning Tian Rui
States United States : Committed to fully enhance the reputation service upgrades
2005 in Shenzhen China hit the U.S. stores has doubled,
Sell Doubling of the success in 2006 in Shenzhen and Dongguan, Huizhou, a few stores around the region will be 33 by the current expansion to 50? 60.
2006 years will be the country of beauty
Brand
Construction Year enhance corporate image, improve service, enhance competitiveness, expand sales, steadily develop the market, will be the year development. Shenzhen, China the United States this year’s work will focus on management of the stores, in the store environment, product quality, price, strength, service levels across the board.
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