Feed Back To Shengzhou “modern Suning” Tasted The Sweetness
Mall opened 5 years, annual sales of 30% to 40% speed increase, the company’s current strength is in Shengzhou city
Home Appliances Sales industry has been at the forefront. Shengzhou Modern
Suning Electric Co., Commercial Road, can be said to go very smoothly. This year due to the impact of economic conditions, market growth rate of sales declined year on year, but still maintain growth at around 20%. Zhang Yong, general manager of shopping malls are not pessimistic about the current situation, he said his confidence came from his understanding of the customer. Whenever a shopping center to the healthy development of scientific management can not be separated, that “modern Suning” rely on? Of course, management can not be missing, in addition, practical action to feed back to consumers, enhance the reputation of shopping centers and social influence is an important factor.
Now, “Modern Suning” TM to the activities being carried out, a commodity
Refrigerator , Washing machine And other large main. For example, a Haier washing machine 6 kg capacity, the original price to 2,000 yuan, but the price of shopping TM to 1,200 yuan, even if customers can not be used to take a
Rice cooker Can be exchanged for the washing machine. Yong admitted that, in fact, many old appliances in exchange for simply not worth the money, but the mall to do so on the one hand is to reward our customers, on the other hand is a little like fear of social responsibility. As compared to the new electrical appliances with the old in terms of security or environmental protection performance have better and more energy. Unfortunately, such a TM to events around us much, so “modern Suning” campaign began, to be consumers as well, just a few days time, has changed out of 400 washing machines and
Refrigerator . Zhang Yong told reporters that the next step they will expand the range of goods for sale to meet the needs of more consumers.
“A company reaches a certain size, we must always do something for society, sometimes intentionally, sometimes unconscious; on the highly competitive business, the feedback activity is necessary to express the rebate on also be demonstrated in the service. “feedback about the company’s social behavior, Yong feel very natural. He believes that the current appliance industry has entered the era of meager profit, competition should focus on to services. “Services to support the brand,” Zhang Yong hold this concept, also practice this philosophy. A while ago the “modern Suning,” launched a very influential activities: appliance service into the community, the company personnel to communities and rural areas, free of charge for the repair and overhaul consumer appliances. Engage in such activities need to spend a lot of money, but Zhang Yong worthy, because they pay the money and labor, the harvest is people, influence and social prestige. Zhang Yong told reporters that the company’s sales continued to rise, consumer groups, growing, very definitely directed at some people came to their faith.
“Modern Suning” social responsibility not only in commodity-related services and brought tentacles elsewhere. Recently, traffic police unit Shengzhou To promote road safety knowledge in rural areas, Zhang Yong noted, the initiative and organized the event with them: pick a typical village of 100 to put the form of film publicity. Of course, engage in such activities also need a large down costs, but Yong does not care about, because he wanted more of a social responsibility. He most frequently mentioned words were: “The Raven also understand feeding, not to mention the people?”
I am an expert from China Products, usually analyzes all kind of industries situation, such as ceiling fan lamp shade , parabolic louvers.
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