Use These Search Engine Optimization Tips To Help Bring Traffic To Your Website
When you type in a web search and press enter, have you ever wondered how those sites listed on the first page actually got there? A big part of the reasons these sites are ranked so highly has to do with the optimization done to the site so that it performs well in its market. If that sounds complicated, read these tips to help simplify the matter.
Do your best to take advantage of all of the companies around that specialize in SEO (Search Engine Optimization). This is when your site is marketed in a way that will bring it up to the top of search engine results. Many companies have good deals on this type of service.
Log-based statistics are far superior to tracking code statistics like Google Analytics. Your logs will cover every single call to your site, from pages to images to video. These statistics will also cover all visitors, not just those with the ability to be tracked by JavaScript. Log-based statistics are totally comprehensive.
Double check that the links coming in to your site are using anchor text that reflects the keywords you have selected as important. There is no harm in emailing a webmaster to ask if he could change the anchor text, but make sure to offer him a link back to his site in return.
Before you submit your website to search engines by using their free submission pages, make sure that you read their submission guidelines first. Search engines have clear policies about the frequency of your submission. This is to discourage a website owner from resubmitting his website repeatedly, thinking that the more often he submits it, the higher his ranking will be. You want to understand what the rules are so that you will not submit your website too many times.
If you add a podcast or video to your website to attract visitors, make sure you get them transcribed. By adding the text to your website you’re creating brand new content that will NOT show as a duplicate. Make sure to title the page and post differently than you have the video, but include your keywords.
Create a resource page with many links to other websites. A good way to find relevant links is to look for local businesses that might interest your customers, or to post links to the websites of local authorities where your customers can learn more about a certain issue. Use appropriate keywords.
All your website’s content should include relevant and high quality keywords. When a search is performed, those sites that hold the keywords are produced in SERPs, so you want the keywords to be found within the content of your site so your site is pulled into the search engine results pages, as search engines will find you easier.
You should make sure that the content on your site is readable rather than stuffed full of keywords. Many people do not understand how search engines work and just want to be able to get the information they need in a quick manner. If you keyword stuff your site it could make it difficult to read and thus put a damper on the amount of traffic you get.
To optimize your site for search engines, avoid using Flash and frames. They share the basic problem of preventing links to a single page. Spiders can’t crawl Flash, so the search engines won’t be able to see as much of your site. If you have to use Flash, be sure to include navigation links as well.
Attempting to optimize your search engine results will be an exercise in frustration if you pick keywords that are too general. Use specific keywords to restrict your competition and increase the effect of your optimization efforts. For example, it is much harder to raise your ranking on “auto sales” than “used luxury auto sales in Lexington KY.”
Optimizing your website is not that difficult once you learn what the search engines like to see. Learn all that you can, apply what you have learned, like what you have read here, and put together a plan of action. Monitor your website for any positive movements in rank. If you are proactive and diligent in optimizing your website, before long, you will see positive results.
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