What’s Better for Business – iPhone or Android Apps?
The recognition of mobile applications, or apps, is responsible for businesses of types to test their hand in the mobile market. Developing a mobile app that ties along with your company could be a smart move, but it is not without some risk. Not just that, but knowing which of these two most widely used mobile platforms to build up for could be a tricky decision to create.
Developing a Mobile App – Pros & Cons
Before creating an app for the business, you need to make certain it is a good investment by weighing the advantages versus the drawbacks.
Pros:
– Provides better customer support, allowing users to get into your company straight from their phone.
– Shows your company is modern
– Provides your company with increased exposure by essentially advertising your company to anyone who browses the app store on the phone.
Cons:
– Takes a significant investment that could offer your company no additional revenue.
– Highly competitive app market means your app might not be downloaded.
– Quite challenging to build up a mobile app that perfectly fits your company.
The iPhone
Once you’ve determined that the mobile app is a right fit, you will need to determine which platform you need to release it on. The iPhone, because of its massive popularity, might seem as an obvious choice. For just one, it has a huge install base that likes to download apps. Secondly, your app could be developed to operate on any iPhone given that they all have similar specifications. It will have its share of problems, however. For one, the iPhone app store is extremely competitive. The
iPhone app store is significantly bigger than the Android market, meaning you’ve a smaller amount of an opportunity at competing. Secondly, while growth is high now for that iPhone, the marketplace for Android-based phones is simply beginning and growing at an exponential rate.
Android Phones
The major reason to select to develop an app for that Android marketplace is because of its growing user base. It features a huge install base of potential clients that keeps growing. Secondly, there’s less competition within the Android market, giving your app an improved chance to shine. Conversely, even though the Android share of the market is widening, it is spread across hundreds of different phones. Making an app that works with all of them can therefore be tricky. Secondly, despite a big share of the market, the overall variety of apps downloaded to Android phones is dwarfed by that of those downloaded to the iPhone. Despite having no competition, your app still may well not get downloaded.
Conclusion
If you’re sure you need to develop a mobile app for your business, you’re currently more satisfied developing to the iPhone. It’s overall better to develop for, it has a large install base, and its users are recognized to download a great deal of apps. If your iPhone app is really a success, however, consider creating an android app development to match. It’s a growing marketplace for web development that really should not be ignored.
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