Knowing the Difference Between Onsite and Offsite SEO
Search engine optimisation (or SEO as it is commonly known) is a term that is being used on a regular basis and as digital marketing becomes more widely known, an increasing number of people are offering the service. If you are a company looking to employ a digital expert it is vital that you understand the different types of SEO in order to ensure you get the very best.
The first thing to understand is the difference between onsite and offsite SEO; the main difference is probably obvious given the terminology. Onsite SEO is the all the online aspects of search engine optimisation that enables Google to look at your site and see that it is relevant. Offline SEO though is the work that happens in the background and is an essential part of the optimisation of a website. Both forms are very important in terms of pushing a site on the internet and both need equal attention to get the best results.
When you get a website built, the web developers will often say that they are going to build the site with SEO in mind, but as web build and search engine optimisation are two very different disciplines, there may be some areas that are missed by the web build company. An experienced digital marketing team will be able to advise you on the areas that they may have missed. Offsite also includes the link building of the site which is vital to every strategy and is something that many companies do not quite understand, meaning they miss out on vital traffic to their site and ultimately, sales.
Search engine optimisation is all about driving traffic to your site and then converting these visits to sales. The way this happens is by creating interactive web pages that give a visitor all the information they need in order to take the decision to make a purchase. Google needs to see that your site is going to provide visitors with the information they are looking for and this is where your keywords come in to play, an experienced SEO agency will be able to select the right keywords to use on the site and then to use as part of a detailed link building strategy.
To summarise, make sure that the agency you hire make the most of both offline and online SEO techniques as this will give you the types of results that you are looking for.
Agencies offering SEO services and a range of digital marketing services such as social media strategies are the ones to use when looking for the ideal agency. It’s useful to look a little longer in order to find an agency that can offer you everything, and that you are sure are knowledgeable about all kinds of Search Engine Optimisation.
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