Foreign Manufacturers Have Small Home Appliances Into The Cosmetics Market
In Korea, more and more small and medium-scale appliance maker order to be out of the adverse macro-economic plight of female consumers based on consumer behavior, psychology of long-term research, and Qi products (brands) on the female consumer’s long-term “lock”, In addition to the cosmetic industry technology absorption, one after another into the cosmetics market, started by the “home appliance brand” to “female consumer brand” of evolution.
Reported recently Xiongjin Hao Wei (COWAY), UNIX (Younikesi) and electronic home appliances manufacturer, have announced to enter the cosmetics market. Coupled with last year, has entered the cosmetics market, Han Jing Ji (iHAAN), clear lake Salinas (Chungho Nais), Kyowon L & C and so on, as if to become a full-scale South Korean cosmetics market, the “New Army.”
February Xiongjin Hao Wei announced the official to enter the cosmetics market, and plans around September this year, the first products to market, then will continue to introduce new products, expand product lines cosmetics lineup. Hongjun Ji president made it clear that the company: “Next year’s product sales goal is 40 billion won (approximately RMB2.5 billion) in 2014 plans to break 200 billion won (approximately RMB12 billion), move into the market before the 3 bit. ”
Backbone-based appliance maker, also in early March UNIX electronic beauty products flow into the market, the company began selling cosmetics brand basis.
And a reputation for steam cleaners known Korean famous small home appliances brands, Han Jing Ji life sciences as early as late 2008 or into organic cosmetics sales market, last year the market launch of “O &” brand and in South Korea, China and other overseas markets open (Development), the large number of stores. South Korea’s leading manufacturer of clear lake water purifier Nath from the second half of last year, sales of the company’s own brand cheap cosmetics.
Industry analysts said: “In fact, back in 1984, engaged in home appliances manufacturing, chemical industry, LG Group, is to enter the cosmetics market. LG Household and Health Care are among the first two strong South Korean cosmetics company, its DeBON (butterfly makeup), ISAKNOX (Iraq Ruo position), LACVERT (Lagebeier), CathyCat brands is to become South Korea and overseas markets favorite fashion brands female consumers. In addition, Sony also introduced into the female makeup beauty care products market, and there had been a rush with LG attack Taiwan, the glorious beauty of the market war history. ”
The source concluded: “In fact, as long as the lock consumer demand, the product group mix is entirely possible further extension of the other brands are likely to further enrich the content. Short, producing household kitchen appliances, beauty care and home appliances, etc. ‘women’s household electrical appliance’ or men shaving appliance brand, is entirely possible to enter the cosmetics market and associated with some success. “” However, no long-term consumer behavior and psychological research, the scope of the blind expansion of product lines into the medicine, insurance, real estate and other non-related markets, there may exist a very high risk, or even lead to ‘the death of famous’ tragedy.
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as metal herb grinders , dog sanitary pants.
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