Ceramic Terminal Seeking New Change, “fifth
Min Long ceramics market is the largest porcelain capital sales professional market, which covers nearly 300,000 square meters, bringing together more than 200 famous ceramic enterprises. In recent years, they insist on “people-oriented, honest and pragmatic” business purposes, they played the brand and culture brand, has won the “civilized capital market”, “standardized compliance demonstration market”, “quality of integrity building materials market in China.”
The data show that since 2002, the area stores nationwide home to 23% annually or even higher proportion of fast-growing expansion, as the home-sale store, is facing an unprecedented breakthrough mode, management change and marketing ideas innovation test.
Facing the transformation of traditional Yetai
In decorating the city, emerging market and other traditional decoration materials, the rental market, a common phenomenon is the large, medium and small brands mixed together, well-known brand can not be highlighted. According to business description, in the traditional market shopping district, the more want to set up shop is the brand to avoid mixing of the situation at their own decisions faster recovery of its investment, less risk.
At present various types of home building materials stores emerging, the traditional business model accounting for market-oriented lease, supermarket-based business model of secondary importance in an increasingly competitive situation, both the traditional market or supermarket-type stores, alike are suffering from a problem how to build a brand manufacturers and traders can make low-risk business, and sales platform for sustainable development, while allowing end users have saved the cost of intensive services to supermarkets procurement. The industry believes that traditional Yetai facing a transition.
The industry believes that domestic industry, the lack of terminal international big brand, reputation and image of the industry as a whole is weak, geographical restrictions become a bottleneck. The root is the bottleneck of traditional rental business model under the constraints. To break the bottleneck of sustainable development, first and foremost is to break the business model.
The new model makes it possible to expand
According to reports, the so-called fifth-generation, mainly in order to spontaneously early as the first generation of extensive management to traditional leasing system for the second generation to third generation of supermarket management to segment the market-operated stores for the fourth-generation Based on the comprehensive evolved. It is the traditional leasing system for the specimen, in the management of reference but do not copy the department store management. Terminal sales of home industry breakthrough regional restrictions, to achieve national expansion possible.
A brand furniture in a furniture store salesman explained that the high cost of factory space rental risky, in stores early training, sales generally good, if the manufacturer or dealer financing occurs, the risk of significant sales. According to its introduction, while his frequent this store rental market stall, easy to master the situation often occurs. With industry professionals, the cultivation stage of development in store, such as the stores are not busy it is difficult to maintain, manufacturers bear the store’s business risk; and once through the training phase of stores, manufacturers business is booming, and the owners have to up the rent, so years, the business risk is spread almost all of the stall operators head. This is the traditional store of the risks.
According to concerned parties, while the fifth-generation model combines experiential marketing, unified collection of silver, and various Direct rental counter, point deduction and leasing many complementary practices, take some business risks, to their own risk and manufacturers operational risk tied to the later. This has become a home store development.
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