Marketing Courses Australia – An Overview of the Main Types of College Courses
You can select from three different marketing courses available from colleges in Australia. All of these can be useful to you in your career and for continuing your education. Learn more about the available opportunities to decide which one would be best for you.
Certificate IV marketing courses are designed for students who have completed Australian year 11. You may qualify if you have certificate III in a relevant discipline. International students will be accepted if they prove that they have completed their country’s equivalent of Australian year 11.
As part of the course leading to certificate IV in marketing, you will study fundamental subjects and learn essential skills valued by employers. Market profiling, market research and consumer behavior analysis are among the main things that you will study. You will learn how to make presentations, how to build relationships with clients and how to address the needs of customers. Product promotion and product knowledge development are other important subjects included in the curriculum.
As a graduate from one of the certificate IV courses available, you will be able to find entry-level jobs in marketing agencies and companies primarily assistant ones. You will be perfectly prepared for supervisory and lower-level management positions in sales.
Marketing courses leading to a diploma are among the most popular choices at present. These are available to holders of certificate IV in a relevant knowledge area and to students who have completed Australian year 12 or equivalent. As part of the curriculum, you will study the fundamentals of marketing. Other core subject units include market research, market evaluating, market trends and marketing management. Students can opt for additional units from a range of subjects including international market analysis, change management and accounting for managers.
Graduates from diploma marketing courses qualify for entry-level and some mid-level positions in marketing departments. In general, you have higher chances of securing a job as a market analyst or market research specialist with a diploma. Besides, you will have more opportunities for career advancement.
Graduates from diploma courses in marketing usually receive university transfer credits worth half a year or a year. Basically, you have the opportunity to start your bachelor’s degree program from the second or thirds semester. In general, the credits can usually be transferred to programs in marketing, business, commerce and management.
Advanced diploma marketing courses are available to holders of diploma in a relevant discipline and to individuals who have work experience in this area of business. The main subjects of the curriculum include market research management, marketing objective identification and marketing plan development. You will study marketing process management, strategic management and finance management. Organizational leadership is another core subject. Students can also study change management, managerial accounting, corporate communication or another relevant subject of their choice as an additional unit.
Graduates from advanced diploma marketing courses are fully prepared to devise and implement marketing plans as leaders of a team. This automatically gives them access to virtually any mid-level managerial position in this field of business. Transfer credits may be available if the course is combined with a relevant course leading to a diploma.
For more information about the best Marketing Course and/or Diploma of Marketing courses in Australia, visit www.martincollege.edu.au
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