Future of On-line Advertisement
Advertising was one of the very oldest concept people have been using several thousands of year ago even when there was no paper, they used to carve on the marble stone the message they wanted to pass, advertising picked up after the invention of paper and the invention of printing press, companies printed their message in using simple text and images, all that was done using black ink, later as the need arise colors were added to it, even figured out how to add images in the advertisement.
Advertising industry should thank the inventor of transistor as this allowed the media to be electronic in nature, from radio advertisement to television commercials, all took off and allowed advertising agency to make greater impact of the product or service which they promoted for their clients on consumer minds.
Today advertising has become more reachable as it has several broadcasting channels from radio to Internet, Internet has given wings to the advertisers they can now reach their audience in no time, using flash banners maken with just click of mouse, the adds start showing up around the world.
Future advertising will be based more on reaching out to Mobile phone or tablet PC users, use of mobile to surf Internet is growing and people are doing on-line transaction from mobile phones, companies are making special application which run on mobile phones, they have to keep in mind that size of the mobile display is small, so they have to use intelligent methods to display the swf banner and text, should not display excess.
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