New Arrivals To Volkswagen Range
Volkswagen has long been producing some of the most popular cars on the European market to date. Having won a plethora of new car awards for the last 3 years from the likes of What Car? Magazine and Auto Express, with accolades going to the new Volkswagen Golf and the used VW Passat in Suffolk.
The brand has two new models set to launch in early 2012 – the new Beetle and Volkswagen’s foray into the world of funky small cars, the up! The manufacturer has been doing a series of events to market the vehicles, in particular the up!, which has featured in several motor shows and has had the employees at Volkswagen Communications attempt to squeeze themselves into it to set a world record in a publicity event.
On the whole, the German firm is very clever with its marketing campaigns. The use of Star Wars in its recent advert for the Passat, which debuted at the Super Bowl earlier this year, saw a host of other companies jumping on the Star Wars band wagon to try and achieve the same level of impact for their products. Both funny and endearing, the campaign was a light hearted way of hinting at the Passat’s versatility as both a business vehicle and family car.
Both new arrivals to the new Volkswagen line-up will no doubt see equally clever and engaging marketing campaigns and already the Up has had a lot of online buzz. Both models are clearly intended to target a younger audience and if they’re as popular as models such as the Polo, Golf and existing Beetle, Volkswagen will see a very successful year indeed.
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