General Requirements For A Search Engine Marketing Ready Website
If you want to show up in sites like Google for certain search terms, SEO is exactly what you are looking for. For instance, a dentist in the Los Angeles area would probably want to rank for LA Dentist in Google. For that reason, that dentist may want to hire a SEO marketer to make that happen. However, many website owners still don’t know if SEO can benefit them. A lot of people confuse SEO services with spam advertisers that perform unethical marketing tactics to trick the search engines. SEO is the marketing practice of the future and search engines are the number one type of sites that are used on the internet. Knowing if you are a good candidate for SEO is very important. This article will allow you decide whether or not you are.
The first thing to look at when you are considering SEO is the income potential of a website. SEO services can cost thousands a month, depending on the company of course, and that makes a site that generates all its income from PPC ads a bad choice. Of course, you can perform the SEO yourself for a lower price, but that takes up time that you could use for other sites or continuing to work on the site you are marketing for. Generally, the best candidates for using an SEO service perform some kind of service or sell products that can easily outweigh the cost of the SEO service after the site takes off. Making a couple sales a day for $25 in profit can easily equal the expense of the SEO service, and could make you some nice profits depending on how much that SEO service is charging. Online stores, services providers, as well as business that provide products or services in their local area are good candidates.
After passing the first requirement, you have to examine the value of your niche in the search engines. If your niche only receives less than a thousand searches per month in the search engines, an SEO service probably won’t help that much, unless of course you have a 50% conversion rate, which would be around 500 sales per month. You can either do the keyword research yourself or have a SEO provider do it for you. A lot of the top SEO companies will give you a free consultation, which will include some keyword research most likely. Do not overlook this research because there are some niches that just don’t do well with SEO services!
If you passed the two previous steps, look into other forms of marketing and how it works for your niche. If you make thousands a month with SMM and email marketing, why try and change it up? There are a lot of sites out there that makes thousands a month and aren’t even listed in the search engines. If you can become one of those, why not take advantage? You can avoid SEO if you want because there are so many things you can do when it comes to online marketing! However, even if you do succeed with SMM or other forms of marketing, adding SEO may increase your income even more, so it is probably worth the money and time.
Even if you just skimmed this article, you probably have a good idea on whether your site is ready for SEO. However, even if a site doesn’t fit these generic requirements that doesn’t mean that SEO won’t work for the site. It just means that you may not be able to hire an expensive service because the income potential of your site may be too low. You can always do the SEO work by yourself as well. The great thing is that SEO can essentially be learned by anybody. It does take time but who knows, your site may take off and make millions even if it doesn’t fit into the general requirements for an SEO ready website listed in this article.
If you are interested in SEM services, or even SMM services, check out Deuce G Marketing. They specialize in San Diego SEO but also advertise for sites across the country. Alternatively, you could look at this supplementary Search Engine Optimization Related Article.
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