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Decisions drive organizations, and making a good decision at a critical moment leads to a more efficient operation, a more profitable enterprise. Business intelligence tools are instrumental to business success because it will aid a company in releasing the power of learning from the past, based on the data and information it provides. With business intelligence you can leverage your organization’s operating data, to gain a competitive advantage and to improve efficiency. It is a flexible resource that can work at various organizational levels and various times. Historical data when converted to information can in fact serve many valuable purposes to your business. In order to build a successful business you thus have to think of such data and information as an asset to your company. In recent times, the concept of business intelligence has gained huge significance in every organization.

Business Intelligence are absolutely key if you have even the slightest understanding of the potential that unlocking the value that is in your historical information can bring to your company or organization. Thinking of your information and data as one of your greatest assets is a start.  Business intelligence tools or bi reporting tools help you release the power of hindsight from your information, and turn it into cutting edge foresight. Business intelligence tools enable you to quickly see which products you ought to be promoting, in which markets and through what channels.

Business intelligence tools, when combined with your operational data, enable you to:

• Build profits by targeting profitable activities.
• Increase customer loyalty and retain customers for life.
• Increase proportion of high-value customers in your customer mix.
• Deploy higher-yield promotions and advertising.
• Predict future behavior of prospects and customers.

Key to developing high-performance business Intelligence solutions is the selection of the right tools and technologies. Adapting, learning and changing can come in the form of making changes to your products and services based on the market intelligence derived from the data and information. On the other hand, managing and controlling could come in the form of assessing the results of previous plans based on the new data and information. All of these are made possible with the effective use of business intelligence tools.

The right solution provider combines proprietary, open source software development and stand-alone technologies and advisory services and helps in developing and supporting robust, cost-effective business intelligence solutions. In order to get the most from business intelligence tools, you should be using them to adapt, learn, and change as well as to manage and control your organization.