European Union with the EU Tourism Bureau to promote Chinese tourists
December 1, the European Union Tourism (ETC) Chairman Petra Hedorfer and the European Commission (EC) in charge of tourism, CSR, consumer and international management treaties director Pedro Ortun, jointly announced the “Destination Europe” campaign officially launched in China kicked off. At the same time yangtze cruise, ETC portal visiteurope.com also formally launched the official website of China.
The conference marks the ETC and EC in the newly signed agreement, the long-distance travel in Europe’s emerging markets to promote the first step on the road, while the two sides reached a consensus that the next few years China will become Europe’s most important tourist the source.
“We are very pleasantly surprised to find that more and more Chinese tourists are heading for European tourism, the growing number allows us to see the great potential of Chinese market, so we decided to focus into China, making it the most ETC new strategic important markets. “Petra Hedorfer said:” With the visiteurope.com Chinese official website on-line, and our collaboration with China to strengthen the market today, our focus is to work in China, the concept of popular European tourist, inviting the Chinese people to explore the rich culture and diversity in Europe. ”
Mr. Ortun introduced the latest Schengen visa regulations, and the recent request by the Chinese citizens to submit documents required to apply for a visa to Europe a unified policy yangtze river. Above the New Deal will attract more Chinese tourists travel to Europe.
Of the European Commission’s recent focus, Pedro Ortun said: “We will seize the Chinese market and the ETC with the potential opportunities and efforts to achieve the European Commission’s commitment to the global promotion of the most anticipated and highest quality of European tourism resources.”
Promotional activities in China, first through the visiteurope.com official website for publicity in 2012 will focus on “Europe, the ultimate trip” theme to carry out a series of marketing activities Yangtze River Cruise, the introduction of tailored specifically for Chinese tourists, pan-European travel products. 2012 activities, including the European national tourism strategy for the organization, through the existing cultural routes, cultural corridor, a UNESCO World Heritage sites to disseminate Europe’s natural, cultural, historical, shopping, food and wine and other diverse travel experience. ETC published its official website of the activities put in the Chinese market, will make it closer than ever to the fun of travel in Europe, but also to promote European tourism market has taken the first step.
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