China’s tourism marketing, strong “making things”
In China, with the era of mass tourism, city, area of investment, development unusually hot, has entered a white-hot competitive situation. Tourism marketing in the European and American countries have never stopped, and in our tourism marketing is becoming the soul of this great industry. November 22, 2011, “China’s most influential tourism marketing event selection (2010-2011)” Awards come to an end, the selection of the top ten tourism marketing events for 2010-2011 Award and Ten Outstanding Tourism Event Marketing Award. Take this opportunity three gorges three gorges, “China’s tourism event marketing status quo and development trend of” grand opening, Ningbo is also a forum of experts.
Meeting by the Zhejiang Provincial Tourism Bureau Deputy Director Mr. Xu Peng presided, summed up China’s tourism development and promotion of Chinese tourism for the purpose of marketing the event, put forward China’s tourism market went from no attention to the process of marketing some of the problems. It is reported that China’s investment in tourism marketing year amounted to one hundred billion, but a lot of pre-planning for the lack of systematic research and evaluation, the market lacks the depth of thinking and the overall plan a “high energy consumption and low output” phenomenon. For example: media in the central cities have no purpose on a large number of ads, analyze their advertising effectiveness will find that most of the advertising market is not to see. Director of Academic Committee of China Tourism Research Institute Wei Xiaoan on this issue: “marketing campaign combined with the needs of the market, government and tourism enterprises need to combine, so as to put the marketing into one comprehensive promotion of destinations, and events to promote the image closer linked, marketing can better work. “In China, with the era of mass tourism, city, area of investment, development unusually hot, has entered a white-hot competitive situation. Tourism marketing in the European and American countries have never stopped, and in our tourism marketing is becoming the soul of this great industry. November 22, 2011, “China’s most influential tourism marketing event selection (2010-2011)” Awards come to an end, the selection of the top ten tourism marketing events for 2010-2011 Award and Ten Outstanding Tourism Event Marketing Award. Take this opportunity, “China’s tourism event marketing status quo and development trend of” grand opening, Ningbo is also a forum of experts.Meeting by the Zhejiang Provincial Tourism Bureau Deputy Director Mr. Xu Peng presided, summed up China’s tourism development and promotion of Chinese tourism for the purpose of marketing the event, put forward China’s tourism market went from no attention to the process of marketing some of the problems. It is reported that China’s investment in tourism marketing year amounted to one hundred billion, but a lot of pre-planning for the lack of systematic research and evaluation, the market lacks the depth of thinking and the overall plan a “high energy consumption and low output” phenomenon. Chengdu through “Kung Fu Panda” spread of urban image “zero-cost marketing gave a revelation of China’s tourism marketing, the marketing of the tourism industry, from simple advertising to attention to changes in the overall marketing and branding, will also play a positive role.At the same time, with the social media development, tourism marketing methods from the channel marketing, event marketing and other traditional marketing to expand into online marketing. Winning the case, “made famous microblogging Singing the Red River state” of the chief planner, Yunnan Honghe state party committee, propaganda minister Wu Hao told reporters, “We Singing in the design of this activity, first spotted the large micro-Bo Pang spread the crowd, the second is that the active participation of the public mobilized. Next, is to be good ‘things’ into ‘events’ through a series of planning, in addition to collecting songs, so users of songs with MV, through the portal to learn to sing the contest, again and again on the ‘I want on the show’ programs, etc., which to ‘sing a song for the Red River’ is such a thing, into many of the audience attention to an event. “Where government is also wearing a vice president of network said: “Network marketing first and foremost, three gorges tour is to have an interactive topic, I think the Internet is actually changed the format of a tourism marketing, tourism, who tend to seize the attention of Internet users and mentality, we can innovate a very good marketing event. “Speaking of tourism marketing have to mention Ningbo, Ningbo is the tourism marketing industry can be described as “first move” people, aware of their limited resources and market tourism importance of the work, continue to try to integrate resources across the country .
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