Tv On The Stock Of The Countryside: 97.15% Share Of Domestic Brands
Recently, reporters from the state Department of Commerce data center to the countryside home appliances are a set of authoritative data: As of June,
Bringing home appliances
TV area, domestic brand market share to 97.15% absolute winner, with 21.75% of them overall Skyworth
Sell
Accounting for more than the industry leader in color television. Countries since the implementation of home appliances to the countryside has led at least 10 billion yuan of sales volume to Skyworth national brands represented good policy with home appliances to the countryside, in the vast rural market, the implementation of strategic distribution and brand building, cause for concern.
TV take absolute advantage of domestic brands
2007 11 month pilot project kicked off household appliances to the countryside, the industry generally agreed that the policy is aimed at bringing home appliances major household appliances industry, good policy, to Rural consumer appliances, household electrical appliance enterprises to promote product sales and market position in 34 of great significance. Among them, the appliances to the countryside pulling effect on the color TV industry is obvious.
2009 2 1 beginning, home appliances to the countryside policies by the Shandong, Henan and Sichuan provinces to promote the pilot turned the country round. Comprehensive promotion of the past six months, the rural consumption are driving the farmers to improve living conditions, domestic color TV enterprises are large facilities fist positive environment, are truly spectacular.
Reporters in the data that made the brand to the market share of 97.15 percent, led by Skyworth absolute advantage to win in home appliances to the countryside. Including Skyworth,
Changhong
, Hisense, TCL, Haier and other five brands to reach 85.47 percent market share, domestic brands accounted for an absolute advantage.
This, there are TV expert analysis, said: domestic brands more than the rural market channel construction joint venture brands improved, in addition to 23 than the dealer market, a joint venture construction of mature, the domestic brands four rural customers and the markets of construction and market development is also more complete. In addition, the domestic brands in rural areas
Service
Capacity than the outstanding joint venture brands, domestic brands in rural areas all over the country, but also more service policies, such as domestic brands three-year warranty policy, higher than the joint venture brand.
The reporter also saw a lot of domestic brand development needs of rural residents to use for the product, for example, the color of God Skyworth TV series developed for the rural environment, power,
Energy
, Lightning, moisture and other useful features, Skyworth has also introduced 19-inch, 22 inch, 24 inch, 26-inch capacity and room for rural consumption demand
LCD TV
, The product is more broken down.
Skyworth TV home appliances to the countryside to become the biggest winner
Reporters in the data to see competition from a product category perspective, Skyworth TV occupied the absolute advantage: Skyworth
LCD
Cumulative proportion up to 34.6%, accounting for all categories accumulated over 21.75%, LCD sales and total category sales were both ranked first.
Reporter learned that, as early as 2007, Skyworth LCD rural areas throughout the country and LCD universal implementation plan, with double the program’s promotion of Skyworth LCD, LCD products of universal access in rural areas, the LCD out of the market in rural areas
CRT
The outbreak of the revolution began.
According to Liu Tang-chi, general manager of Skyworth marketing presentation Skyworth LCD universal plan paid off in rural areas: half of 2007, Skyworth strategic in the rural market for LCD sales of popular preparations started Skyworth LCD doubling program, including the planning of production 19 inch to 26 inch LCD various types of small size, scale, systematic stores of rural sales of flat-panel display of transformation of the rural distributors LCD sales assessment and motivation, systematic training of rural distributors products Purchasing Guide and so on.
Is well known, liquid crystal products for the advantages of CRT is no doubt, early market penetration in the rural areas hinder LCD is mainly due to price, but as the mature industrial LCD, LCD prices up prices of the corresponding size of the CRT begun to converge, such as home appliances to the countryside 26-inch LCD Skyworth minimum 1,950 yuan, compared with 25-inch CRT prices nearly 1,400 yuan, about the same.
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