Sending Personalized Greeting Cards to Clients
Sending greeting cards may seem to be an old tradition, but they are cherished and appreciated by most people. During the holiday season, it is only natural that you get to receive at least one holiday card from a family member or a friend. You may even have sent out a few of them yourself. But have you thought about sending out personalized greeting cards to your clients?
Sending holiday greeting cards is a nice, friendly gesture that any of your customers will sure to appreciate. If finally plan to send out your own personalized greeting cards, consider following tips below:
a. Selecting the right greeting card. The design of the holiday card that you select should strengthen your brand or corporate image. So opt for a design that fits your line of business. For example, if your business has something to do with party favors, then a quirky, dynamic greeting card design is the appropriate one to send to your clients. For most other businesses, though, elegant and classy design for holiday greeting cards is the most common choice. Make sure to choose one a greeting card company that is trusted and has a proven track record of satisfying its customers. When you order your personalized greeting cards, remember that not all people celebrate Christmas. So consider using non-religious specific greetings such as “season’s greetings” or “happy holidays” to avoid inadvertently offending recipients who aren’t Christians.
b. Sending out the cards. For greater impact, you must consider your timing in sending out your holiday greeting cards. Most businesses send out their own personalized greeting cards starting on the first half of the month of December. This is crucial as more and more people are getting into the habit of going on vacations during the holidays. To allow yourself to send out the cards in a timely manner, consider placing the order for them a few weeks or even months in advance. The greeting card company of your choice could take several weeks to get your personalized greeting cards done so do not fail to take this into consideration.
c. Adding your personal touch. The point of sending out business holiday greeting cards is to leave positive impression among your recipients. You can make this happen by putting in extra effort in addressing the envelopes manually (or you could ask someone from your staff to do it for you). Additionally, your personalized greeting cards could rouse warm feelings if they are signed by hand as well. One great idea is to have those from your staff who have closely worked with the recipient to personally sign the card. This gesture will surely make a difference in terms of generating a lasting impression on the recipient.
Sending holiday greeting cards can do so much for your business. Aside from establishing a good relationship with your recipients, you are also reminding them of your business and your purpose of continually providing them your services, thus allowing your brand to always stay on top of their minds.
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