Good brothers to visit Zhejiang chairman Lee Chuan law Shoes – Shoes, Men – Clot
Corporation. Since then, the "good brothers" getting better, by a unique business model and technology innovation as the development of a successful Wenling shoe model.
HC Apparel Network Zhejiang Brother Footwear Co., Ltd. is a good production, Sell Sports shoes, leather shoes, mainly large multinational investment company. Many footwear companies in Wenling, the good brothers out of a break in China, the world's success, has founded in Egypt and Russia, a subsidiary of the Corporation and Wenling foreign subsidiaries in the production division Cooperation , Positive interaction, to achieve the Chinese shoes "walk" the dream world.
Li Chuan-law age 16, and sister run shoe factory in Wenling, to turn 21 years old and logistics companies to do business selling shoes. In 2001, the eye-opening, Li Chuan-law from a shoe factory in Egypt organized?? Chinese Brothers Shoes (Egypt) Limited. Since then, the "good brothers" getting better, by a unique business model and technology innovation as the development of a successful Wenling shoe model.
I (hereinafter referred to as document): good brother is a successful example of shoe Wenling, Wenling said to you business and other footwear companies have very different business model. This different expression?
Li Chuan Act (hereinafter referred to as Lee): This should be why I start up companies abroad. Start a company in Egypt, there was a few years I do not do shoes, specialty shoes to Romania, the Czech Republic, Slovakia, and Egypt. Doing business in foreign countries a long time, I gradually found that aliens are not welcome, not welcome our domestic production of shoes, because we will seize their markets, government, tax Santianliangtou to check. I think this business to do so boring, to be done all respectable business, so I thought of setting up factories abroad.
2001 years, I invested in Egypt more than 2000 million yuan running factories, where the population, accessibility, open-door policy also allows, but also recruited a large number of local workers to solve the employment problem of great help, the local government is very welcome . Since then, our shoes on in Egypt, processing, and semi-finished raw materials provided by the other domestic manufacturers. As the scale of the Egyptian company continues to expand, in 2004 we set up their own raw materials Wenling company, upper, upper of these semi-finished production in Wenling, then get these semi-processed into finished products in Egypt, local sales. As a result, our domestic production of shoes became Egypt, the locals are no longer exclusive to our shoes, the rapid development of the Egyptian company's market share in the local account for more than half. Domestic subjects, foreign processing, while the headquarters and R & D are internal, that is our business model, our business and other footwear companies in Wenling biggest difference.
Document: You can say that this business model is the rapid development of your company the dominant factor?
Lee: In a sense, is this. Successfully operating in Egypt, encouraged by the end of 2007, we established a subsidiary in Russia?? Russian Brothers Shoe Co., Ltd., successfully enter the Russian footwear market, also depend on this business model.
Why? As we all know, Russia's "gray customs clearance" has always existed, the high import tariffs, foreign shoes very difficult "to go" inside. Depend on this business model, our shoes became Russia as real estate, can successfully enter the local market. Of course, in relying on this business model, we are also committed to technical innovation. Business model can be replicated, but the results of technological innovation can not be replicated, this is a sustainable development of the enterprise.
Document: Speaking of research and development, technology innovation footwear expression? Strength of your company's technological innovation come from? Products are sold to?
Lee: footwear innovation manifested in many ways, for example Environmental protection Many shoe outsole (sole) is done with conventional rubber that shoes wear out, the rubber end over a decade or probably will not rot, burning will produce toxic gases. We are a large part of the bottom of shoes exported to the U.S. environmental protection technology used in the raw material with 30% straw, without compromising the quality shoes, shoe soles wear out easily after the dissolution of differentiation. In addition, we also used non-toxic glue is water made of glue. Currently, we are also in independent innovation, with a large shoe Guangzhou technical cooperation, environmental protection and soles are mostly produced in Guangzhou. Basically, green shoes exported to the U.S..
Document: When did you enter the U.S. market? Why open up this market?
Lee: real access to the U.S. market in 2007. As far as I know, China's largest footwear production base in Guangdong. In 2004 when I went to visit Guangdong, suddenly found a lot of great local shoe discontinued because they are largely liberal policies when the incoming Taiwanese capital, and later as age increased, successors. The company originally supplied the U.S. market, suppliers have collapsed, the Americans always have to wear shoes, so I think my chance!
2006 year, we began negotiations with Wal-Mart, Wal-Mart 2007, we test the supply of products for a whole year, they still refused to order the next large. We did not lose heart, and finally in October 2008, Wal-Mart gave us a year under the order. Our shoes are selling well in the United States this year, orders are filled. I would like to successfully win the U.S. market is good at finding opportunities, to seize the opportunities of good feedback.
Document: If you are revealed in a message: Financial Impact of the crisis seems nothing to you, is it?
Lee: Yes. Although the financial crisis can not be controlled, but can be prepared in advance; financial crisis may be horrible, but the crisis in the organic. In 2006, we began to raise anti-risk ability, opened up a wide range of distribution channels, successful entry into Russia and the U.S. market. We export to the United States is essentially a mid-range shoes, shoes, after the arrival of the financial crisis, more and more Americans from middle and low wear high-end shoes to wear shoes, which for us to win a larger market. Wal-Mart's sales in the U.S. Yes, our shoes are good sales. Russia's financial crisis by the large number of shoe imports dropped, so that we in Russia more competitive, sales in Russia last year 10 million U.S. dollars, not less than 35 million U.S. dollars this year. Overall, total exports this year is expected to grow by 200% over last year.
Document: As a successful business Wenling, Wenling your shoe development in general?
Lee: I used to run shoe factory in Wenling by
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