Million And The Group President Luchu Long: How To Play Space Brand
Recently, China Space Foundation grant 10000 and “China’s space industry partners,” the title, 10000, and gas appliances, electric water heaters, Disinfection cabinet, range hood has been designated as “China’s space-specific products.” China’s space industry in a strong rise in the world context, in terms of brand or marketing of enterprise development has a strategic significance.
Million and how the use of “China Aerospace” influence to further enhance the brand image, and then become the gas appliance industry spokesmen? HC Network interview on this issue and Group President Lu Chulong million.
HC Network: Lu general, Hello, first of all congratulate you and the group led by the million was awarded “China’s space industry partners,” the title of honor, and Why Does million space cooperation with China? It is reported that “China’s space industry partners,” What are the selection criteria and procedures?
Luchu Long: As a local private enterprises, 10000, and for the great achievements of China’s space industry proud, 10000, and hope for the motherland and contributing aerospace industry, to contribute; million and started relying on technology, technological innovation and development is a million soul, and “patriotic armed forces strong, independent innovation” is the space in the spirit of co-operation between the first is based on the same “independent innovation” concept; gas appliance industry is a focus on technology, industry, hand China’s space, will significantly enhance the gas appliance technology especially the cutting-edge high-tech image of energy-saving technologies, to enhance the overall image of the industry and re-positioning;
“China’s space industry partners,” the selection of strict conditions and procedures for cooperation unit should be the leader in the industry, and the social image of good corporate strength, high technology, quality products, give priority to the development of potential national brands, China China famous brand name brand or business; naming the product specifications should be consistent with national industry standards, to meet the special requirements of manned space flight use, etc.. Million and cooperation with China’s space industry makes sense.
Than celebrity endorsements and choice, 10 000, and are willing to choose the image of China’s space as a spokesperson, with the China Aerospace influence at home and abroad, fired million and brand.
HC network: 10 000, and space cooperation with China is a long time? What are the main cooperation?
Luchu Long: tentative cooperation time is three years, does not rule out the possibility of continued cooperation, depending on the specific situation. There are two kinds of cooperation, one is to provide financial sponsorship for the award aerospace scientific and technical personnel; There is also a sponsor is to provide products for the astronaut dormitory use.
HC network: In addition to the “China Aerospace” in the relevant naming rights, the million and with China to further cooperation in space is there?
Luchu Long: 10 000, and space cooperation with China is a depth of forms of cooperation. First step, we obtained the “China’s space industry partners”, “China’s space industry sponsor” and “China’s space-specific products” naming rights. Then we will also participate in some of China’s space science promotion activities, and the China Space Foundation Space universal knowledge, promoting China’s space industry, for example, the next step, we would sponsor a space science activities into the campus. In addition, we will work with the China Aerospace Science and Technology personnel in combustion technology exchange and cooperation.
HC network: 10 000, and the establishment of cooperative relations with China after the space in the market and end and how? What specific measures?
Luchu Long: 10 000 and the output of China’s space terminal complete information. Million and the title of China’s space industry partners, 10 000 and gas water heaters, electric water heater, range hood, Disinfection cabinet are labeled “China Aerospace Specialty Products” logo; in film, television, print and other advertising and store the counters in the terminal and output of a featured showcase “China’s space industry partners,” this information, and, 10000, and plans to put ads in the CCTV, the output including “China’s space industry partners,” information including brand information; In addition, with space scientific and technical personnel exchanges and cooperation in space science and technology principles to be considered by reference to the development of some gas with high technology products, and to the concept of name space, consumers will soon be able to see the burning cabin on the market and some space heaters concept of Energy products.
I am China Crafts Suppliers writer, reports some information about waveguide flanges , fm stereo transmitters.
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