Business Greeting Card Etiquettes to Remember
When sending out holiday greeting cards to family and friends, there really are not a lot of considerations to worry about, especially regarding etiquette. You just write a simple, heartfelt message and address it to the recipient. But in sending a holiday card to customers and business associates, the greeting card becomes a representation of the company.
If you are just starting the tradition of sending out custom greeting cards to people who matters to your business, keep in mind that the cards could strengthen the relationship between you and the customer or they could mess it up. To ensure that your holiday greeting cards are warmly received by your recipients, here are a few greeting card etiquette tips that you should remember:
1. A greeting card best serves its purpose of touching the heart of the recipient when it is hand-addressed. When you decide to send cards that are not hand-addressed, you customer might get the idea that you don’t actually care enough. It will appear as if your custom greeting cards are just part of your mass mailing activities rather than a sincere way of extending holiday cheers.
2. It is also important that you or your staff sign the card personally. With a hand-signed card, you are showing your personal involvement in sending the greetings, something that your recipient will surely admire about you. This can positively affect your personal connection with the recipients – be they customer or vendor – and strengthen that relationship.
3. Make your holiday message short, simple and yet meaningful. Try not to be generic with your message by taking into account your connection with the recipient. For example, if he or she is a customer, mention that you appreciate doing business with them and that you are hoping for their continued support in the coming year.
4. Remember to use appropriate titles, such as Mr., Mrs., Dr. or any other title. It is recommended that you write out the recipient’s full name after the title. If you are sending the card to a couple, just write out the husband’s full name after the titles Mr. and Mrs., like this: Mr. and Mrs. John Smith.
5. Make sure that your custom greeting cards are of high quality. It will only reflect negatively on you when you send out a cheap-looking card. This is not good if you want to develop a strong brand identity. When your recipient notices that the card is something that you bought cheaply off the rack, they will get the feeling that you don’t even value them. You will only succeed in making them think that your custom greeting cards are not but cheap marketing gimmick. Be professional and invest on high quality holiday greeting cards.
Custom greeting cards are effective tools in building a strong relationship with your customers and associates. So remember these tips about greeting card etiquette to make sure that you do everything right and allow your holiday greeting cards to leave a positive impression on your recipients.
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