Direct Model Is It No Choice Home Appliances Business?
direct sales model gradually on the rise
Some time, journalists often receive
Haier
Sent the product direct sales brochure, published in the above products almost cover all Haier products. Reporters know that by now the residents of Beijing, many communities are able to press such as Haier’s products often receive direct marketing brochure.
Reporter learned from the headquarters of Haier, Haier recently launched direct the flow pattern, the purpose is to better link the consumer, reducing the pressure distribution costs, greater benefit to the consumer. To this end, Haier set up a special direct sales center, opened two direct sales channels and the telephone network in addition to the product brochure mailed to consumers, so that consumers understand the Haier range of products, but also set up a online shop, facilitate consumers purchase online.
Haier Center for Direct Marketing in an interview with reporters, said, Haier, and mailing direct to home delivery of two delivery methods, direct sales centers in the receipt of orders, will be confirmed within 4 hours of telephone contact the implementation of the catchment area buyers the situation, and then by telephone to confirm the specific delivery time. If
Sell
Status as the “sales”, the provincial capital city of the urban area generally two business days to delivered to your door; if implemented, consumers can not wait, you can cancel the order. The official also told reporters that while carrying out direct marketing is not long, in Haier’s share of total sales are still very low, but very popular with consumers, business has developed rapidly, growing faster than 50%.
Haier direct in full swing, and other appliance companies are eager to begin. Reporter learned, Gree and
States United States
After a falling out, in addition to set up their own stores around the outside, will combine physical and network sales. Not long ago, Gree Wenzhou also built his own first full line of merchandise outlets.
Another appliance giant TCL has also recently expressed to the outside world, its new 7-inch Mobile DVD will attempt to direct the way to save the middleman’s distribution costs, the greatest benefits to consumers.
Just recently entered the flat panel TV industry, Xing Jie, Beijing
UMC
Son Co., Ltd. announced that it first appeared, the AOC flat-panel TV to direct sales model in China market.
There are indications that many household appliances enterprises have started to direct infiltration of a variety of ways.
direct sales home appliance industry is no choice?
Appear on the domestic appliance industry, direct marketing trends outside the industry
Expert
Comment on the many, many people think that this is household electrical appliance enterprises to “current situation” and made helpless forced choice. At present, the States United States
Suning
Paradise and other retail giants almost
Monopoly
The household appliances distribution channels, product pricing, home appliances manufacturing enterprises the right to speak less and less, profit margins have been compressed increasingly small. In this case, the manufacturer can not be aware of over-reliance on
Retailers
Or
Dealers
, But should open up a new world that they can grasp, so the breakdown of direct marketing has become the best choice.
However, household electrical appliance enterprises rely on traditional channels to get into real trouble has been the point, though the impulse to direct, but still could not tamper with, because most of sales also rests in the hands of dealers. Once the traditional channels of injury to the interests of immeasurable loss. Therefore, the direct holding company for a very cautious approach, even involved in the network and
Telephone Sales
, Only as a complement to the traditional model, as a value-added services to consumers.
Interview, more companies and experts have rejected the “only alternative” argument. Haier Outlet Center officials said, to carry out direct selling businesses and consumers to strengthen the direct link between, so that consumers better understand the company’s products and services, enhance business confidence, the same time, save the intermediate links, able to help consumers greater. It should be said, to carry out direct selling enterprises to improve their service system is the active selection.
For the first time into the home appliance industry, has chosen to direct sales model Xing Jie, Beijing Union, its
Brand
Marketing Guo-Liang Liu said, the current TPV on TV products are brand new, direct sales model may be appropriate to make up for the disadvantages of the brand. He that the flat-panel TV still in the market introduction of the price too high, through direct sales model can communicate effectively with customers, help
Promotions
.
The State Council Development Research Center
Market economy
Lu Renbo researcher believes that direct marketing as a more mature international sales model, the Chinese household electrical appliance enterprises choose their own production service system as a supplement or treat it as their own
Marketing
The main mode, is understandable. Direct sales to manufacturers and consumers face to face, not only to consumers of the benefits, more importantly, allows businesses and consumers closer to each other, to better understand the real needs of consumers, timely adjustment of production of R & D direction thus facilitating the rapid development of enterprise healthy.
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as vinyl wood plank , thermal insulation pipe.
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