Upgrade can be customized for the manufacture of flat-panel business and consume
pleased to see the country Flat Panel TV Market is flourishing situation, on the one hand, the picture quality from standard definition, high definition to full HD, on the other hand, the Internet, can record, play, digital TV functions such as changing one machine, which makes flat-panel TV market, the speed machine product updates almost caught up
IT Industry, but distinct from the DIY computer assembly forms a local feature flat-panel television increase or upgrade must be accompanied by a series of flat-panel television or a machine model listed, China
Electronic Chamber of Commerce Deputy Secretary-General, the famous home appliance expert Lu Renbo said: frequent and computer parts to upgrade the economic benefits to the enterprise are different types of flat panel TV product upgrade function may be to create a burden manufacturers, consumers choice for multi-function TV is often better than blind reason. We believe that when the function of a new frequency is too high, manufacturers and consumers may choose to upgrade or can be customized flat panel TV, to avoid waste of resources.
Flat-panel TV features easy to cause frequent psychological consumer Chibidaigou
Internet, games, recorded, Education , Digital TV one machine to today's flat panel TVs increased by a variety of identity, the emergence of these features in addition to rich markets, but also indirectly helped
Sell Product features redundant, or even a waste of resources, not only that, frequently introduced in the function, but also easy to cause consumers Chibidaigou psychology. According to the China Chamber of consumer electronics products to urban consumers in offices survey data show: a considerable number of flat-panel TV consumer product replacement frequent periods Chibidaigou psychological, consumers think fast update also shows potentially existing products, unstable or immature.
Flat-panel TV products of manufacturers actually had this problem early in the television case customize the color as the only factors, 2006
Washer The launch of enterprise restructuring had Malata LTD-74601C "chameleon" LCD TV, can plug-in multi-function expansion modules:
DVD , PVR, IPTV, video and other wireless transmission. Separated by two years, Haier introduced in 2008 model card series LCD TV, and it has a "bus extension module card" interface, that is, open streaming media module card interface, not through an external device, but by the demand to buy or custom kinds of streaming media module card, the corresponding streaming media capabilities, has been launched online, recordable, learning, fitness, digital TV reception to these functions.
Burdens for the manufacturers to save money for consumers
Customized for TV, upgraded forms of breakthrough advantages of self-evident, Haier TV model card, for example, only provide an external interface, the consumer interest on the external features of a nearly million from the machine selection , decomposed into a few hundred dollars on the choice of modules, consumer choices become more relaxed, no longer a function of gains and losses, hesitant, virtually reduced the replacement of the consumer to bear to the whole costs. In fact, not only for consumers, for manufacturers to upgrade, custom flat panel TV is undoubtedly also a burden reduction option. Domestic flat-panel TV market, more than a dozen brands of competition, each firm nose to the grindstone, often embodied in the function of the "rush forward", although the market has won the "face", but most flat-panel TV manufacturers in the passive in live. At the same time, Haier's model card TV at any time point of view, can be said once and for all. Obviously, a functional module for the R & D should be much easier for the development of a new feature television. However, customization, upgrade TV made the same demands on the company, Malata was the first introduction of customized, upgraded TV
TV Manufacturing companies, now disappeared, as far as research and development needs of enterprise module has a good after-sales service network of research and development in the module's functionality and have long-term continuity, which started for the Malata to disk player is truly difficulties, compared with the Malata, Haier TV model cards more fully prepared, has also been recognized by the market. This Haier accumulated in the domestic market, after-sales service network and R & D capabilities are not unrelated.
Customization, upgrade TV simplify the technical difficulty selling point is easy to lose market
Undeniable, custom upgrade TV to now has not been vigorously promoted large manufacturing enterprises, especially foreign TV companies, for the function of frequent updates, which gradually took the form of functional differentiation of several camps and did not take custom , upgrade the model, such as Toshiba, LG to focus on digital TV one machine, Samsung flagship LED LCD TV, Philips is committed to the promotion of high-definition TV theater, and Panasonic to the dynamic definition plasma TV to publicize the advantages of the main line and so on, features clear, stable and run through the publicity selling point.
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