Nike and the Female Clients
Can a corporation that has built on the male imagination attracts the attention of the females? The corporation is about to set foot on the province and take the challenge. Its goal is to enhance the communication with the females.
Martin Lotti always has been able to create a number of Nike shoes of odd design after the tour, which has helped him established a great reputation. For example, he had designed a pair of sportsshoes that have the look of the sandal after his holiday in Miami. It is unimaginable for the median people that a sports shoe should have no upper. But the result was the manufacture of Air Max Craze, which has a ribbon-like heelpiece. And then he engaged himself in the most radical design in the year 2000. And compactness has been the leading sign of the style of shoe. It was said by Lotti that it is the first pair of yoga shoe.
The persons possibly will feel bemused about some matter. Can the company really have a well advance in the domain of sports that is of no sports center? Is the corporation designed for the females? Lotti had his answer. It just was the charm of the series of Kyoto. I had been enthralled by the young man with kimono heading toward the temple. And then I began the design of the shoe that is simple and elegant after returning to America. When Lotti introduced the newly-designed shoe to his new boss, Darcy Winslow, the person who had been an professional in the company for 14 years, it was approved instantly. The new boss of Nike Goddess even had put the yoga shoe into the market as the series of autumn fashion.
Is there any reason for her hasty deed? Winslow is a leader of the Nike Goddess. Its goal is to have a change of the corporation that is full of the color of male. Its preliminary plan is to have a change of the objects of design and sales and the way of communicating with the females. It has developed into a big plan of Nike. It is time for us to make an advance in the female market. A different means should be applied in the promotion of the market and in the support of the celebrated sportswomen.
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