Return on Investment
The bottom line in any venture or business strategy is always the monetary results. It’s one thing to talk about how search engine optimization can improve your company’s standing with search engines, and quite another to have irrefutable evidence that an SEO expert in Orange County can bring you publicity and sales.
What kind of return on investment does SEO provide? And how can you measure the real ROI that you’ve gained with search engine optimization?
Unlike marketing hype, ROI is tangible and verifiable. But where search engine optimization strategies are concerned, there are many types of ROI that can be achieved and measured, each by different benchmarks. These include:
- Search engine rankings: One of the easiest measures of progress is your search engine ranking. If your website moves from #27 to #3 after a few months of SEO work on your web presence, then you’re clearly making progress. Although this form of ROI is concrete and easily measured, search engine ranking isn’t always enough.
- Page views: How many page views have you gained thanks to SEO? Using simple software, it’s possible to track the number of visitors to your site and how they found you. A comparison of page view counts before and after you employed a new search engine optimization strategy will demonstrate the results you’re getting.
- Conversions: Whether you choose to measure conversions in sales, newsletter sign-ups, or phone calls from people who found your site, most businesses consider this the true measure of ROI. It takes a little more effort to track, but it’s a reliable way to gauge the impact of your SEO improvements on sales and customers.What kind of ROI are you hoping for when you invest in SEO? Contact Point Click Productions today to learn more about Orange County SEO and what we can deliver in terms of concrete results for your business.
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