Online Media Surpasses Traditional Media In Popularity
Considering the high cost of traditional media, this comes as no surprise to savvy internet marketers, who have known all along that search engine optimization and pay per click campaigns built on actual “customers through the door” were more cost effective and proved to yield significantly higher ROI than other forms of media advertising.
What makes internet marketing and search engine optimization the number choice for small business owners?
1. Search engine optimization allows businesses to specifically target their potential customers in a passive, non-aggressive way when they are ready to see them. Compared to traditional media outlets which shout out their annoying radio ads and tv commercials during your favorite programming, SEO sits patiently in the background and shows up quietly only when a customer is actually looking for the products and services a business sells.
2. Traditional forms of media are too general and scattered in their ability to deliver a targeted audience. For example, businesses who take out an ad in the local newspaper are only able to target consumers in very broad sections such as sports, lifestyle, or classifieds. While cable television allows for a more narrow target, such as teenagers or gender demographics, internet marketing allows a business to hit the bullseye with their advertising dollars. Facebook, for example, allows an advertiser to target consumers by their specific area of interest. Google has built an extensive network of websites and blogs that enable a business owner to target customers within a specific business niche or interest, which gives them a better chance of attracting new customers. One has to look no futher than gmail to see ads listed along the side and top that are relevant to the subject matter within the email message.
3. Lastly, it is much easier for a business to operate on a budget and test their marketing strategy before diving in. For as little as $25, a small business can test the waters with a pay-per-click campaign that costs money only when actual visitors come to their website. That same business owner will be hard pressed to test out any sort of marketing campaign using traditional media outlets for that kind of money.
Whether invested in SEO, SEM, or pay-per-click, it is clear that internet marketing allows a business to better target its customer base. It is no wonder that businesses are lining up to reach their market segment by taking advantage of digital media.
Mike Munter provides seo tips for small business that help his clients move up in search results. He is a small business seo specialist who provides affordable search engine optimization services.
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