Online Retailing of Fashion, Lifestyle and Jewellery Products Surge Ahead!
Sites like Fetise, Craffts.com, 99Label, Freecultr… Lead the Way
Online retailing, particularly of fashion, jewellery, lifestyles and ethnic wear and products is happening in India and elsewhere at a pace that is leaving all universally applicable economic and financial estimates far, far behind.
As per one market report, the online fashion category alone accounts for a whopping Rs 120 crore of business. Obviously, women are the driving force behind this. There is simply no denying this. But men are not far either. Take a look at this – E-Bay has found that it is men falling in the age group of 25-30 years who constitute a stunning 70-75 per cent of its clientele.
The online retailing and E-commerce as a sector is full of such surprises. Thankfully, all of them are pleasant and sweet music to all concerned.
Not surprisingly, there is a mushrooming of online web portals such as Fetise, 99 Labels, Craffts.com , Freecultr and so many others vying vigorously for their share of this even now largely untapped market. Most of these online stores are focussing on apparel and jewellery as this is where the maximum business potential is available.
The flexibility, global reach, the immediacy that online retailing allows coupled with the near total absence of elaborate infrastructure has proved to be the driving force for this sector that is growing by leaps and bounds.
According to Mckinsey, the online apparel retailing in India was estimated to be worth a staggering US $ 25 billion by June, 2010 itself.
Women and men’s apparel, jewellery, both designer and ethnic wear expectantly lead the way. But other lifestyle related categories like home décor and furnishings, paintings, etc also are staking a big claim on the overall online sales that is taking place.
Online stores such as Craffts.com, 99Label, Freecultr, and others hence are leaving no stone unturned to grab the maximum share.
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Craffts.com is an e-Commerce portal in ethnic wear, handcrafted and handmade space with largest selection of trendy hand-picked products. We have made an attempt to bring traditional art of India in contemporary form. With an aim to become market leaders in this space, portal is covering wide range of categories from Hand-made fashion Jewellery, Bags, Apparels to Home decor & Furnishings, Gifts & Home – made items to Organic food products etc.
Satyajit Banerjee is an expert writer in handicraft arena and writes for Craffts.com, an eCommerce portal for handcrafted and Handmade products. It offers wide range of products across various categories ranging from handmade jewellery, Hand-made Bags, Women Apparels, Accessories, Necklaces, Home Décor & Furnishing products and much more.
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