Enhance your Business with Brand Strategy Consulting
A brand is one of the few things a company can own forever. Without patents, technological insulation, or barriers to entry, a company’s brand – the relationship it has with its customers – is one key asset a company can rely on to extract value over time. An experienced Brand Strategy Consultant can help maximize brand value, by aligning brand and business strategies with customer requirements.
There are a variety of reasons why an organization may hire a Branding Company. Clients will often consider a brand consultant when they want to:
- Grow the existing business through improved marketing, branding and innovation
- Enter new markets with existing products or services
- Develop and validate entirely new business opportunities
- Integrate businesses and brands as a result of mergers, acquisitions and company re-organizations
Certainly, companies can decide to address these business issues internally, though there are certain benefits to hiring an outside Marketing Strategy Consultant. Common benefits of using a consultant vs. internal resources include:
- Deep experience and expertise that may not be resident in-house. This is often the case when formulating market segmentation, brand positioning, and brand architecture strategies, which may occur every few years or so
- Fresh thinking and cross-industry perspective, which is particularly true when your consultants work across business categories vs. specialize in one particular domain
- Objectivity and fact-based decision making, which can be very useful when internal consensus is lacking. Make sure your project is staffed with a Market Research Consultant who understands when and how to obtain the necessary customer understanding
- Dedicated, external resources that can fee up the internal team for other pressing business issues
When looking to hire an expert in Brand Consulting be sure to review the bios of key consulting team members. If the consultants’ education and experience favors art direction or copywriting, there is a good chance the marketing “solution” will involve a new logo, an ad, other similar output vs. a comprehensive, market-based growth solution.
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