Sprite Mercury Poisoning Of Milk Powder Market Will No Longer Challenge Endorser
Again milk powder market, Sprite mercury poisoning become the focus of discussion. Now, the question Panda Dairy Sanlu milk powder market, following similar steps, Sprite mercury poisoning is worse for celebrity endorsements product reliability. Jiang Wenli, Deng Jie, etc. such as Sprite Sanlu spokesman and spokesman Jay has become the spearhead of the public are to blame.
HC food industry network Problem Milk powder Re-enter the market, Sprite Mercury poisoning Become the focus of discussion. Today, Panda Dairy The Sanlu milk powder market, following similar steps, Sprite mercury poisoning is worse for celebrity endorsements product reliability. Jiang Wenli, Deng Jie, etc. such as Sprite Sanlu spokesman and spokesman Jay has become the spearhead of the public are to blame. What Should advocate the possible negative impact of product for discussion of a time spread, the celebrity endorsements again be challenged.
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Sanlu incident, Deng Jie, and others implicated
2008 issue of the outbreak of the Sanlu milk powder incident not only had an impact on the daily lives of ordinary people, but also served as spokesperson for the star stood at the cusp. After the Sanlu milk powder issue, lawyers said the endorsement star Deng Jie, who do not need to be held responsible. Although such stars Jiang Wenli do not pay for the Sanlu incident, but by the Sanlu into trouble, resulting in a credit crisis, makes its own tarnished image, reputation is also affected.
Again milk powder market for celebrity endorsements alarm awakens
Recently, there are criminal elements will not be destroyed in 2008 Melamine Excessive milk powder as raw material, dairy and related food production, leading to excessive melamine in food. Dairy products from the people living in the nutrition into a time bomb. As the number of food, medicines and other products of star voice again was banished to the sensitive areas, who would then become the focus of attention mine. Famous crosstalk performer Hou Hou Yaohua by people dubbed “medicine” of China, the irony of its false Advertisement Taiwan’s pop idols, Mayday once that it would not do endorsements for the drugs. Non-own justice, celebrity endorsements, and selectively on the endorsement of products manufacturers reliability, security, celebrity endorsements is correct guidance of public protection. The problem once again milk the market, the wake-up call for the celebrity endorsements.
Sprite trigger a chain of mercury poisoning to reflect
Sprite mercury poisoning, so that people Food Safety Doubt the problem, but as a spokesman for the star has also been implicated. Sprite is leader in the beverage industry, and its spokesmen are also big names such as Jay Chou, Angela Chang and other has a wide range of well-known artists. Star is greatly concerned about this individual, the news is the star who was about to chase people the focus of the choice between honor and bear the blame and bear the star of the future must be included in the consideration range.
Celebrity endorsements is an effective means of product promotion, also star of a self-promotion, this should be a double-edged sword good thing, because the product has its own problems and star exaggerated publicity to hurt people, you have to deserve reflection.
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