Tracer1 – 3D Lenticular Print
The 3D lenticular print technology is used to produce images which give the illusion of depth and because of the 3D lenticular print, the image appears to move or morph when viewed from varying angles. 3D lenticular print is not new to the printing industry and has been around since the 1940s, but with the advances in the printing industry, better quality 3D lenticular prints are now available. The award-winning work of Tracer has, however, transformed the boundaries on lenticular technology and Tracer is able to give their clients the very best in incredible 3D lenticular prints that allow the most ordinary of pictures to take on a new and exciting dimension. The most recent development in 3D lenticular print with a vortex effect has certainly elevated the quality of lenticular printing and with this 3D lenticular print, the attention of the audience is captivating. The process behind 3D lenticular print is an involved one, and each of the images will be sliced into strips and these stripped images are then interlaced with one or more images. The next step in 3D lenticular print is to print the images on the back of a piece of plastic together with several thin lenses. The lenses are then aligned with the image interlaces and the light reflects off each of the strips in varying direction and this is where the illusion of depth and movement is achieved. The result of this process is that the human eye will see the entire image.
Tracer started their printing operations in New York; however, the growing success of the company permitted them to extend their printing company into manufacturing and currently, the Tracer offices are in Los Angeles and Chicago. Tracer is one of the country’s biggest buyers of lenticular lenses and because they are backed by this huge buying power, they can offer a 3D lenticular print at the best prices. The graphics which are featured on the prints are among the biggest in the world and as opposed to traditional or average print Medias, the 3D lenticular print can be re-used again when needed. Tracer has managed to capture the market with their massive 3D lenticular prints and images that are able to easily morph and flip effortlessly from scene to scene, and since Tracer offers the choice of 3D or animations on the lenticular print, clients are given the freedom to design posters and prints which offer the best in eye-catching appeal and prints which are best suited to their specific marketing tactics.
Tracer’s capabilities in the print industry have allowed them to offer a 3D lenticular print which is larger than life, and in addition to the 3D lenticular print, Tracer is more than able to offer small scale printing which is the ideal choice for advertising media used on a simple key chain. Online visitors to the Tracer website, www.tracer1.com, may not understand what the hype is about 3D lenticular print, but once they have gone through our website and seen the incredible equalities of 3D lenticular print, they will soon discover that 3D lenticular print will bring the ‘wow’ factor to trade shows and displays.
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