Turn on your Bluetooth to beat the crowds in January
On Christmas Day, assuming you watched more than just the Queen’s Speech and Doctor Who, you will be well aware that the annual January Sales are well underway. Companies selling sofas are already appealing to the general public like they do at no other time of year, almost seeming desperate, and for the most part every single shop in the city centres and malls have some kind of sale on, even if it is only a couple of stickers around. This means two things that affect you; there are bargains to be had around the town, and it will be extremely busy wherever you go shopping in January.
The problem is that if you walk into the town centre it can be extremely difficult to find those bargains that are obviously there, because the crowd takes up so much of the space and has a habit of picking up the bargains before you. Wandering around the city hoping you find something that nobody else has already bought is, in all likelihood, going to yield very few results. What you need is an edge over other shoppers in order to ensure you do not come away empty handed.
One such edge can be provided by your mobile phone. If you turn on the Bluetooth on your phone in several cities in the north of England, and make it discoverable, there are mobile networks that can send you discount vouchers, and access to daily deal sites that you might not know about. Services that distribute this information directly to the mobile phones of shoppers, while they are out browsing in the town centre, can be kept up to date remotely and ensure that the deals they are offering are not sold out, are available and are ready to use.
Bluetooth is much more secure than in the past, and it is now less draining to your battery; however, to ensure that customers are not at risk, and to ensure that people are not worried about their battery life, cities in the north of England that can access these Bluetooth networks will be party to a large array of posters and point of sale material that lets customers know to expect a Bluetooth message when they are about to pass a transmitter. This ensures that customers only accept safe messages to their mobile phones, and that people do not feel unsafe making their mobiles discoverable to begin with.
In the north of England, there are expanding services such as JungleDrum that distribute daily deals, discount vouchers and access to discount shopping networks, directly to the mobile phones of shoppers while they are browsing the January sales, helping people find any hidden bargains.
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