Triple play cable companies began pilot how to gain an advantage – triple play,

HC Network Security ? Exclusive coverage of this year, two of the country, the "triple play" again in his government work report. Premier Wen talked about the main tasks in 2010, said, "triple play" integration will achieve substantive progress. March 18, Minister of Industry and Information Technology Li Yizhong in an interview with Xinhua that the triple play of the pilot Program Soon started, the pilot cities, will be published.

Triple play: Another Blue Ocean Triple play mainly refers to the telecommunications network, computer network and cable TV High-level business applications, network integration, network interoperability can be achieved, tend to use a unified IP. By three major networks Technology Transformation, can provide, including voice, data, images and other comprehensive multi-media communication services, to enhance competitiveness, thus stimulating the development of related industries. Distribution network in accordance with existing technology and the situation Market Speculation in Shanghai, Guangzhou, Chongqing is expected to take the lead in 10 pilot cities triple play.

Triple play communications equipment covered by the broader manufacturing industry, including Electronic Components industry, set-top box providers, cable providers, system integrators and so on. Triple play will increase the demand for these devices. Founder Securities, according to statistics, China has 160 million cable subscribers, of which 100 million users yet to digitize the entire transfer, regardless of cable subscriber growth, set-top box costs about 350 billion; and not yet two-way network of nearly 150 million transformation of the user, the future network Reconstruction cost nearly 60 billion yuan. Some organizations are expected, two-way networking equipment modification, installation and other investment amounted to 250 billion yuan is huge, but the three are integrated construction, can be formed of more than 600 billion yuan investment. Triple play of transformation requires a lot of new equipment, set-top box providers, cable providers, is expected to be Policy Tilt.

2010 March 23 ~ 25, the 18th China International Radio and Television Information Network Exhibition (CCBN2010) in Beijing China International Exhibition Centre. Field of view from the CCBN, exhibitors looking on triple play, have played three are integrated card. "Triple play will bring economic benefits spurt, the market value is expected to quadruple the other, to meet the needs of triple play will be the emergence of new products, and thus also to the industry to bring new profit point, these are like the market into a 'doping'. "Han Chun-Ming Chen, general manager of Victoria Communications Beijing Branch Security in the network to accept HC interview explained," triple play "Why is it so popular. Meanwhile, President Chen also mentioned that the current triple play technology has matured, it will not appear in the technical inputs and outputs are not proportional to the phenomenon. Earlier this year, Industry and Information Technology Development Division, Ministry of Communications Zhang Feng also expressed the same idea, "triple play made a lot of years, from the current situation, regardless of technology or equipment, should be said that we have three Network convergence condition, the State Council to make a timely decision to integrate the three networks, will drive us to further strengthen the information technology. "

Han Chun-Ming Chen, general manager of Victoria Communications Beijing Branch
2010 to 2012 is a triple play of the pilot phase, 2013 to 2015, the promotion phase. By then, the "triple play will also allow radio and television become the China Mobile, Unicom, Telecom, after the 'fourth-largest carrier', a radio and television is big but not strong to change the situation," said Chen Chunming.

So large cable companies, how to seize the triple play of the initiative, seize the high ground of 600 billion yuan market it? Chun-Ming Chen, general manager of Victoria as an example of Han proposed the following measures: first product to do well. Product is the key to innovative, market-oriented production to meet customer, market-oriented products, such as Han-wei has developed products suitable for triple play, the ongoing marketing. The second is to pay attention to unity, triple play 600 billion yuan in the market, not wishful thinking of a person, a company leveraging the market can and should strengthen cooperation, attention to keep up with the collaboration downstream industries to do well, everyone works together to promote the market and technology development. Finally, strengthening the sales force, good sales. Triple play is a big trend, and maybe a scale comparable to "Green city" size, so do the sales outlets nationwide laying work, such as more popular in the current pilot cities, and other national one, second-tier cities should set up offices and other outlets, pave the way future sales.

"Triple play will be a long-term, large market, cable companies should be fixed from time to time, as soon as possible to seize market opportunities." Chun-Ming Chen, general manager of emphasis.

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