Combat Internet Fraud with Online Brand Protection Solution
Today the economy is an advanced one and is in a constant stage of evolution. Developments with internet have made it possible for the users to opt for the quick search methods for their needed goods and services. As a result a user shopping online is able to compare the prices at a faster pace than he could have done otherwise. However, with these advancements there are also certain drawbacks. With the online trade and ecommerce boom, there has been an increase in the counterfeit products and online fraud that in turn has spoiled enterprise reputation and brand image.
Companies Affected by Online Fraud
The presence of the counterfeit products and grey market has affected the corporate brand image of numerous enterprises. The segments affected most include corporate enterprises, manufacturers of luxury goods and pharmaceuticals, organizations that specialize in the high-tech industry and many others. The way the counterfeit products reach the mass is through the online shopping sites that sell duplicate goods and products online at a discounted price. As the products reach the audience at large and they figure out that the quality or performance is not up to the mark, the original brand image gets tarnished.
Previously enterprises and organizations used to secure their brand image by utilizing the search engine alerts on the main brands. It is essential that companies invest in proper online brand protection software as well as counterfeit detection applications. Effective brand protection software must comprise of programs that would thoroughly monitor all internet activity. At the same time, it should help in monitoring the website listings and help in prioritizing the collected information into actionable information and structured inputs that would in turn lead to proactive management.
Today there are service providers offering innovative online brand protection and anti-counterfeiting solutions. Notable service providers offering end-to-end brand protection solutions comprise the three essential steps as listed below:-
- They help in identification by automatically monitoring the internet activity, audit trial of web portal listing, prioritizing, and analysis of collected inputs into actionable inputs
- The investigation is carried on with the help of custody documentation, test buys, and company investigations
- The actions are implemented with the help of automated action shut down, offering assistance for criminal and civil litigation and automated creation of the C&D letters
Furthermore, the service providers make used of the cyber analysts reports and dashboards in order to identify the seller portfolio. Comprehensive referral packages and investigative workflow tools are put to use in order to implement automatic auction shutdowns and creation of automatic C&D letters. Simultaneously, the brand protection software helps the users to globally monitor on a regular basis for any untoward activity.
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