Consumer Credit, How To “digest” 7
Supply exceeding demand, the background of excess liquidity, banks, businesses to encourage consumer receives special attention. Cars, housing more than ten million of these frequently, several million “large” was carved up after the consumer credit, a few thousand dollars or even hundreds of dollars of household electrical appliances, entered the bank and corporate vision.
2 trillion yuan and total plate housing credit, the credit of the popular car trillion compared to 700 billion yuan of credit home appliance market is much more difficult start. How to persuade people to thousands of dollars of products for the consumer loans? Zero interest rates, zero down payment low strategy, they can be divided up 700 billion yuan cake weapon? These problems, a test bank, but also a test of home appliances manufacturers, distribution companies.
Appliances infancy of credit 2005 6 months, Beijing Suning Appliance pioneered in the country, “0 down payment, 0 interest installment to buy home appliances” service, creating a precedent for consumer appliance credit. Within two years, Beijing Suning Appliance has been the ratio of credit to 15%, household appliances and further expansion of credit team, from the original bank expanded to nearly 10.
started 10 years ago, the mortgage, car loan comparison, home appliances market, although there are 700 billion yuan of the platter, but its market size, market maturity, are not compared with the previous two. Statistics reveal that China’s housing loans had reached 85%, auto loans also reached 40%, while the appliance credit consumption ratio of the total consumer electronics market, which can be ignored. State Council Development Research Center of Market Economy Institute deputy director Lu Renbo basis that China is still in the foster home appliances on credit consumption.
Of difficult appliances start credit why? From enterprises, manufacturers and distribution companies in the industry believe that the main way of consumer culture in East lacked in childhood. And housing, cars these several hundred thousand dollars more than ten million “large” compared to the price of most household appliances to more than a few thousand dollars, anywhere from several hundred dollars, most consumers do not need the help of bank loans, the consumption can be realized in cash. In addition, the lack of home appliances consumer credit laws and regulations, norms, consumption environment be improved.
“Free meal” How long can eat
For home appliances business, the appliance is a consumer credit outstanding reclamation of virgin land; for banks, credit consumer appliance industry may be the most important one credit card cards. Common needs, so that banks and credit consumption in the home appliance promotion of hit it off. However, different interests of both bank and contest, bringing home appliances consumer credit is still in the “zero down payment, zero interest rate” of low price competition stage.
At Suning, the country the United States, large and medium forced by competitive pressures and other home appliance chain, has introduced and Suning have similar patterns of consumption credit. However, and mortgages, auto loans, is different, home appliances credit interest, fees pay by bank or merchant.
However, this Road “free meal” eat for how long? Lu Renbo that the credit card “started taking” the end of the day the situation is the appliance for free when the end credits.
Home appliances market is becoming a major bank credit cards Obtain a new position, but many banks do not value the interest generated by the loans, but can be extended to credit card issuance. CUP, general manager of Sun Yanqi Beijing said that some banks focus only on the overdraft facility to improve and reduce the withdrawals fees, no annual fees, ways to fight “price war”, and ignore the service capacity of the building, which can increase the bank’s operational risks, but also help to attract long-term customers, not conducive to the promotion of credit consumption appliances.
Reporter has learned, there are banks will take the current fee from 3% to 1%, or even made to avoid fees; overdraft limit extended from 50,000 yuan to 10 yuan, or even hundreds of million yuan, much higher than the “Bank Management Regulations” of 5 million ceiling. This actually is a lower threshold to stimulate consumer credit card overdraft consumption, for consumers over overdraft conceals potential problems. Professor, Central University of Finance Lee Hun-duo that, when the major card issuing banks can not afford the high cost of operating expenses and credit card, the credit card on which source is bound to make money and gradually transferred to the card holders to bear. He predicted the next 3 years -5 years, consumption of home appliances credit “free lunch” would be phased out.
Internet appliance credit can become a “life-saving symbol”
If the free credit out of the market, home appliances credit will dead end out? Appliance giants turned to look at the Internet.
Latest statistics show that online shopping has become a consumer force in the field. Bin Ke, director of Tencent Financial Network that “netizens” have become the main force of consumption, while also seeking to network users a wide range of value added services and online shopping is one of important services. Consumer credit combination can be realized on-line online payment, while with the business combination, to achieve set portal promotion, the professional platform for the integration of online payment tripartite alliance.
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